What is Google PageRank?
Well it is a tool invented by Google to help determine how relevant a webpage is to a given topic. First introduced during foundation days of Google by Larry Page (Co-Founder of Google) who felt it was their “key innovation” because it helped them deliver the most relevant search results. Today, it is still a good gauge on relevance, but it should not be given too much glorification. It is NOT the only determining factor influencing Google search results. Truth be told, content is still the biggest factor! Lets look at content and PageRank in a little more detail.

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Art is a funny thing. It’s all relevant to where you are viewing it from, this is true both figuratively and literally. Sometimes as an artist you need to push the envelope, bring to light a message in a way that is fresh, different and hope that it’s original. One of my professors told me that it has all been done before, so look to the work of others for inspiration, grow, twist and morph it to make it your own.

As graphic designers we are modern artists, commissioned to bring visual messaging to life. Each client needs their own personal appearance, their own identity to distinguish them from the overwhelming sea of competition. On occasion, we are confronted with a project that will let you push the visual envelope and art can come out of design not only functional communication.

The banner at the top of this blog was inspired by the work of one of my favorite designers, David Carson. His work has been embraced world wide as being innovative and pushing the envelope of legible typography. His popular origins started in the surf and skateboarding culture in the late 80’s and into the 90’s. Most memorable to many, would be his role as art director of “Ray Gun” which was an alternative rock and roll magazine.

If you’re curious take a look at some of his work

Marcin Witruszynski
Creative Director

Many people ask us, “How can I get my website listed first on Google?” I would like to give them the answer they want to hear. “Oh, that’s easy.” Unfortunately, the true answer is, “Well, it can be done, but it will take time and a commitment to making regular content improvements to your site.” Here are a few suggestions to get you started. If you have questions feel free to shoot us an email. Read the rest of this entry »

Technivision was contracted by Paul Antico to develop a first-of-its-kind national website for people with food allergies. Below is an excerpt from their launch press release. To visit the website go to www.allergyeats.com.

New Website Takes the Guesswork Out of Restaurant Dining for People with Food Allergies and Intolerances

BOSTON (January 25, 2009) – If you or a loved one is prone to food allergies, you know the challenges of finding a restaurant where everyone will feel comfortable.

That search has just gotten easier. Read the rest of this entry »

When I think about things that would help me to build our business the first thing that comes to mind is not working less! However, that’s the premise behind the book, The Four Hour Work Week by Tim Ferris. I must admit when I first heard about this book I was a bit skeptical. First of all, why would anyone want to work just four hours a week? And if they did, how on earth could it be done without making life even more stressful? Bill are bills. No matter how many hours are worked we still need to make the money to pay our bills!

As I began the read this book I quickly discovered that Tim’s main value proposition was not working less at all, rather it’s living more by being more productive at work! Ok, now I’m less skeptical. Read the rest of this entry »

Technivision launched its new website on April 4th 2010. After a year in the making, we are proud to announce the release of our new site. Our web site demonstrates the breadth of our service capabilities and showcases several examples of our professional identity work in our portfolio. Our vision for this blog is to provide valuable information to our colleagues and customers that will help them grow and market their business.

This blog will discuss several topics related to building a strong business identity both digitally and traditionally. We will share tools that will help measure and predict the success of online business development strategies. And, along the way, demystify a few commonly misunderstood truths about the web.

We hope you will find this blog to be valuable resource as your set out to build and market your business.