Mobile Operators
Mobility is one of the Telecom Industry’s most dynamic and unpredictable service areas. The constant advent of new technologies and services is creating a highly competitive landscape: new competitors, innovative pricing strategies and non-traditional service offerings are coming onto the scene every month. To simultaneously enhance existing customer loyalty and win new subscribers, mobile operators must differentiate themselves by offering creative new plans for voice and data services. To be profitable, mobile operators must manage every aspect of infrastructure cost including termination rates, international roaming and subsidized device offerings.
Tarifica can help mobile operators and MVNOs…
- Understand competitors’ latest moves on prices, promotions and bundled offers
- Gain visibility to new and creative approaches being used by operators in distant global markets that may have relevance for their own pricing strategies
- Anticipate future competitive actions based on past actions
- Create compelling bundles to effectively compete with low cost providers
Using Tarifica, mobile operators can…
- Proactively establish innovative and unique approaches to pricing that differentiate them from competitors
- React early to unanticipated pricing action by competitors
Tarifica provides four services to mobile operators…
- A single source database for tariff pricing plans that is searchable by region/country, service type and operator
- Benchmarks on service pricing in key markets
- Synthesis of information including identification of global trends and new developments and perspectives on those developments
- Support from our market specialists for specific issues or market analysis
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