Edgerank checker tool a myth
11 Jun
If you have found my blog post searching for ‘Edgerank checker’ or a variable of that search term, let me tell you straight that nobody have created or anybody can create a tool called Facebook EdgeRank checker. The whole reason behind Facebook explaining Edgerank algorithm was to educate Facebook users and marketers on how they list news items in your news feed (mostly ‘Top News’).
We can also finda new website which popped up recently called edgerankchecker.com with a title ‘check your Facebook edgerank’. They have created that website just to get benefit from the number of users searching for the keyword terms ‘edge rank checker’. Please don’t expect them to give you a edge rank score as its totally impossible to compute a number. As I have explained what is Facebook Edgerank in my earlier post, it clearly compute the engagement between a user and an object at a particular time. You can never enter a number or value of each of the component which when multiplied gives you the edge rank score.
If you want to have a high edgerank score with a user or if you want your posts to be viewed by majority of your users, just increase your engagement with your friends / fan followers and you can see the impressions going up (which will be because your edgerank with that user have increased).Please see the below screenshot from my photography fan page . I had 3600 fans when I took this screen shot and I have received an impressions for more than 9000+ Facebook users. Also please check the number of likes and comments too for that update.
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facebook Edgerank What it is and how to calculate
10 Jun
There are lots of new changes and updates happening on Facebook product team. Facebook Edgerank is one among that and for a facebook marketer that’s really important. I would relate the Facebook edgerank to the SEO pagerank when Google started disclosing how they rank pages in their search results. For Facebook marketers, its equally important to know how Facebook ranks their updates on your followers wall, especially the under the ‘top news’ tab in everybody News feed.
What is Facebook edgerank ?
Firstly I would like to differentiate between ‘top news’ and ‘Most recent ‘in Facebook news feed because the understanding is required to understand edge rank score. Facebook recently introduced ‘Top news’ tab in your Facebook wall , which list the most relevant updates for you (that Facebook feels based on your facebook usage data and interactions) , that they feel is the most interesting for you to know. The ‘Most recent’ will just list the latest updates from all of your friends updates and postings. The ‘Top News’ tab is selected by default when a user logins to their account and that really make it an important aspect of Facebook marketing for marketers. And also it’s found that 50% of Facebook users check only ‘Top news’ and don’t know that ‘Most recent’ exist. The Facebook edgerank algorithm is the decision maker to decide which ones of your recent updates are required to be added under ‘top news’ on your friends news feed.
How is Facebook EdgeRank calculated?
The mathematical formula released by Facebook is
Facebook Edgerank = Affinity score * Weight * Time Decay
The Affinity score is a calculation for the affinity between the user and the creator of the item. Some of the measures that can help calculate the affinity are:
- The messages being exchanged between a user and the creator of the item.
- Number of times the users profile was checked
The Weight is the type of the interaction between the Facebook users. The following are some of the interactions which can considered when calculating weight (listed in the order of importance) :
- A tag on a picture
- Comments
- Likes
The last and most obvious one is the Time. The older the post or update, the lower the time decay number.
So looking at each factor, all comes back to the most important factor in Social media marketing: User Engagement. The higher your engagement with your friends or fans, the higher will be your edgerank with a user. And the higher your edgerank score with a user, the higher is the chance of your update to get listed in the users ‘Top news’.
The pictorial representation of the Facebook edgerank is
Please checkout a related article on Facebook edgerank checker
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