FishAmerica Foundation and Cause-Related Marketing


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Cause-Related Marketing

It is possible for your company can increase its sales by designating a certain percent or amount of money from your products to the FishAmerica Foundation. “Cause-related marketing” has a tested and proven track record, and you may want to consider trying it to help keep our nation’s fish and waters healthy.

Cause-related Marketing Quick Facts Proving that Cause-related Marketing is a Win-Win

Unique, lasting relationships with industry and non-endemic companies have allowed the foundation to continually promote on-the-ground restoration and enhancement projects through the support of those who depend on it the most. Through continued giving, these companies have made a lasting impression on the sportfishing community as leaders in natural resources conservation. The following companies donate a portion of the proceeds from the sale of a product or group of products to the FishAmerica Foundation:

Pro Line Manufacturing—Pro Gear Waders
In 2001, Pro Line Manufacturing began designating a percentage of its Pro Gear wader sales to the FishAmerica Foundation—with an estimated annual donation of $20,000 per year for FishAmerica. Sales have exceeded expectations and FishAmerica has received more than $400,000. The wader packaging provides information about FishAmerica and advises customers their purchase will support the foundation’s work.

Pro Line Manufacturing's donations support FishAmerica’s efforts to improve sportfishing through fish population and habitat enhancement and water quality improvement. These donations have funded many conservation projects including the restoration of family fishing waters in Ocean County, New Jersey; Dickinson, North Dakota; McAlester, Oklahoma; and South Sioux City, Nebraska.

GreenFish Products

Established in 2010, GreenFish is devoted to improving fisheries and marine environments; promoting catch and release and responsible fishing; and promoting and protecting recreational fishing. GreenFish donates one percent of all sales to pro-fishing and pro-conservation organizations that are part of the 1% for the Planet family. FishAmerica is part of the 1% for the Planet family.

In addition, GreenFish partners with various companies and organizations, such as FishAmerica, that we support financially as well as philosophically. Through the "GreenFish Gives" program, each time you buy a product from us you can select one of our partner organizations where you would like a portion of your purchase to be donated. GreenFish then makes a quarterly donation to each of these groups who support our mission. All GreenFish partners share common values: to encourage sustainable fishing as a means of protecting fisheries and the environment while also promoting the sport of recreational fishing.

Stonehedge Winery—Cool Fish Wines
Stonehedge Winery out of Napa, California, will provide a portion of the proceeds from the sale of Cool Fish wines and products to FishAmerica. Cool Fish has five wines available for purchase in 49 states: Chardonnay, Sauvignon Blanc, Pinot Grigio, Red and Rose. The Cool Fish brand is dedicated to delivering a serious product that elevates the culture of food and wine in the United States.

E-Tec—Boomer Rail
E-Tec Marine provides a portion of the proceeds from the sale of the Boomer Rail to FishAmerica. The Boomer Rail is an aftermarket rail for your bass boat.

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At a Glance

Search and shop online with GoodSearch/GoodShop and Support FishAmerica

Each time you search the web with GoodSearch, about a penny will go to FishAmerica. Every time you shop online at 2,000 participating stores, including Target, Apple, Staples, Expedia and others, a percentage of your purchase will be donated at no cost to you. The site also has thousands of money-saving coupons.

Brunswick Continues Long-time Support of Coastal Habitat Restoration

FishAmerica received a $35,000 grant award from the Brunswick Public Foundation. The grant will be matched with funds from the NOAA Restoration Center and leveraged with an additional $1.3 million from the local communities to fund six grassroots projects to restore marine and estuarine habitat critical to marine fish.

Mercury Marine National Walleye Tournament Continues Support of FishAmerica

Mercury Marine recently donated $3,000 to FishAmerica through its National Walleye Tournament. The tournament has been donating $3,000 a year to FishAmerica for 28 years – totaling $84,000.

Bonnier Corporation Supports FishAmerica Gulf Fund

Bonnier Corporation made a $10,000 donation to the FishAmerica Gulf Fund to help FishAmerica’s efforts to support the expansion of existing healthy fisheries habitat and the creation of new fisheries habitat to ensure the future of sportfish in the Gulf.