The Source for Independent CRM News & Views

Newly Published CRM Articles

	CRM Implementation Strategy—A Balance in Mitigating Risks & Maximizing Opportunity
	Michael Krigsman, CEO of IT advisory firm Asuret and author of the ZDNet blog, IT Project Failures, helps put the alarming CRM failure statistics into perspective, shares risk mitigation strategies, provides insight on the critical success factors that lead to rewarding CRM deployments and offers advice on when and how to best leverage CRM consultants.
	Two and a Half Steps to ROI with CRM Analytics
	According to Dr. Marc Teerlink, "Every day consumers and enterprises create 2.5 quintillion bytes of data"—giving rise to tremendous business insight IF you harness the data to make better business decisions. This article suggests two and half methods to leverage data in your CRM system to increase customer acquisitions and bottom line profits.
	Enterprise Apps Going SaaS—Advice To Get Your Head In The Cloud
	Martin Schneider, Research Manager of Enterprise Software for 451 Research, shares why some business systems such as CRM have pioneered the enterprise software movement to the cloud, and why other applications such as ERP and HCM are following in very large numbers. He also discusses key cloud factors such as security, SLAs, portability, online marketplaces and vendor lock-in.
	Contact Center CRM—How Cloud and Social Transition Contact Center Strategy & Delivery
	Esteban Kolsky, veteran CRM analyst and CEO of ThinkJar, discusses what makes CRM for contact centers different than CRM for other lines of business — and advises how new thinking and new technologies such as the cloud and social are influencing contact center strategy. This is a helpful discussion for aligning strategy, process and technology in the contact center.
	Kwanzoo Engagement Marketing—A Vendor Solution Brief
	Kwanzoo aims to increase the volume of top of funnel leads by engaging online prospects with interactive ad units—which include polls, surveys, shares, opt-ins and banners—to collectively increase online lead conversions over a variety of channels. These techniques offer increased synergy when integrated with marketing automation software systems.
	All Things Cloud—CRM, ERP, HCM and the Journey to the Cloud
	Michael Fauscette, Director of IDC's Software Business Solutions Group, shares research data, statistics and insight that demonstrate the factors that most influence cloud adoption by market segment and business benefit—and how IaaS, PaaS and SaaS are evolving to deliver new decision and relationship value to historically transactional business systems.

Salesforce Service Cloud 3 Morphs Social & Support The Salesforce.com Service Cloud 3 (SC3) is far more than a call center software upgrade; Its an innovative CRM software release that morphs traditional case management with social media for synergistic customer support and satisfaction Read more. 1 2 3 4 5

Most Read CRM Software Reviews

	Salesforce.com CRM Review
	Salesforce.com is the cloud CRM movement pioneer. With its substantial size, it no longer leads the industry in terms of revenue growth, however, in absolute terms of SaaS CRM revenues, customer acquisitions and user subscriptions the company is the clear market share leader. In this Salesforce.com CRM review we examine strengths and weaknesses of an industry leader.
	Microsoft Dynamics CRM Review
	Despite being a late entrant to the SaaS CRM software market, Microsoft has acquired more CRM customers than any other vendor in its limited period and is using its momentum to alter the market in terms of platform capabilities, ubiquitous deployment and subscription pricing. In this Microsoft Dynamics CRM review we examine how Microsoft intends to achieve a leadership position.
	Oracle CRM On Demand Review
	When it comes to CRM in the cloud, the market has watched Oracle's near schizophrenic position regarding the validity of SaaS in the business software marketplace. But despite some initial reservations, Oracle has made up lost time, secured market share and advanced their Oracle CRM on Demand solution to earn a competitive leadership position in the cloud marketplace.
	SAP Business ByDesign CRM Review
	With its on-premise SAP CRM product, SAP is arguably the CRM software industry leader. Now SAP looks to expand CRM market share in the cloud with its on-demand solution, Business ByDesign. This independent SAP Business ByDesign review goes in depth to assess competitive strengths, weaknesses and costs of the SAP CRM cloud solution.

CRM Thought Leaders In Their Own Words

	The Lessons and Insights for Social CRM Success
	To tackle the frequent questions surrounding social CRM planning and adoption—such as how to get started, top benefits, performance metrics, critical success factors and factors contributing to failures—we went to the source. Paul is President of The 56 Group, blogger at PGreenblog and quite literally the guy who wrote the book on customer relationship management.
	Key Considerations for Social CRM Strategies and Deployments
	Social CRM Thought Leader Brent Leary provides practical advice for SMBs planning or implementing a social CRM strategy and program—including goals, benefits, challenges, fluid customer behaviors, critical success factors, common reasons for failed programs, and why SMBs are leading the charge in social CRM adoption and success.
	Mobile CRM—Converging Trends, Best Practices & A Recommended Deployment Approach
	William (Bill) Band, VP and Principal Analyst for Forrester Research, shares highlights and best practices from his recent mobile CRM research. He also discusses specific use cases and business processes empowered by mobility, describes a five step mobile deployment approach and identifies the pitfalls to mitigate when planning your mobile CRM project.

Special Reports

	Two Special Reports Offering CRM Software Selection Insight A Best Practices Approach to CRM Software Selection The 7 Deadly Sins of SaaS CRM This How To Guide delivers best practices and proven steps to bring structure and predictability to the process, reduce risk and make the most informed CRM software decision. Read the Best Practices Approach to CRM Selection » With SaaS CRM continued growth comes continued challenges. We examine 7 SaaS CRM threats and missed opportunities and suggest mitigating strategies for each. Read The 7 Deadly Sins of SaaS CRM »

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