Do Good Design

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  • the do good pledge
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  • go deeper: resources for doing good

do good design

by David Berman, with foreword by Erik Spiekermann, Pearson/Peachpit 2009 [Follow David on Twitter] [Join Facebook group] [Hear interview] [See keynote] [Improve the Wikipedia article]

How did design help choose a president?

Why are people buying houses they can’t afford?

Why do U.S. car makers now struggle to compete?

Why do we really have an environmental crisis?

Design matters, like never before. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers will choose what their young profession will be about: inventing deceptions that encourage overconsumption — or helping repair the world.

Today, everyone is a designer. And the future of civilization is our common design project.

This site is about the book, the pledge that professionals can make, and stories of ordinary people doing extraordinary things in their professional lives to create good.

Paper vs. electronic: There are 3 ways to see the book:. 1. Paper 2. View online at Safari.peachpit.com 3. PDF (from Peachpit.com).

The paper edition includes 45 days of Safari access.

Instructors and media: Request an instructor or media review copy Press release (Word .doc) [Join our classroom guide wiki]

To publish an excerpt or interview David, contact publicist Laura Pexton (+1-510-558-4166).

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January 05, 2011

Indonesian and Korean editions of Do Good book launched.

December 07, 2010

Chinese edition of Do Good book launched.

April 18, 2010

Praise from Vint Cerf, Vice President, Google: “I found great resonance with your ideas.”

December 15, 2009

Do Good Design reviewed by influential Designboom blog

August 12, 2009

Listen to David speaks with lan Saunders on ByDesign, on ABC Australian national radio (audio, 11 minutes)

July 17, 2009

As part of David’s speaking tour in Sydney, Brisbane, and Melbourne, see David speak at Melbourne’s State of Design Festival (video, 30 minutes)

July 2009

Do Good Design reviewed in Eye Magazine #72 (online extract)

July 2009

Review in Communications Arts Magazine

June 2009

Do Good Design reviewed in Print Magazine, by Ellen Shapiro

March 23, 2009

Berman interviewed on CBC’s All In A Day (9 meg MP3 | 9 min, 40 sec)

March 22, 2009

Robert L. Peters reviews Do Good Design

March 18, 2009

Duffbert book review

March 6, 2009

Do Good Design excerpted at graphics.com

February 28, 2009

Do Good Design gets thumbs up from Noah Scalin at ALR

Febuary 3, 2009

Do Good Design gets rave review at Design Taxi

January 31, 2009

David podcast interview on Author Talk

January 11, 2009

Do Good Design in UK book stores

January 10, 2009

Do Good Design at Otto Architecture+Design

January 10, 2009

Do Good Design and Colalife: things go better…

January 8, 2009

Do Good Design on anamorphosis

January 8, 2009

Do Good Design Facebook group opens

January 8, 2009

Do Good Design headlines Icograda’s 1st enews of 2009

January 7, 2009

Ken Garland takes the Do Good Pledge

January 2, 2009

Peachpit’s official press release (Word .doc)

January 1, 2009

Do Good Design full review at IndustrialBrand.com

December 23, 2008

Do Good Design in Industry News on RGD Ontario Web site

December 18, 2008

Do Good Design pre-ships in the USA

December 16, 2008

Design Edge Web site features Do Good Design

December 14, 2008

CreativePro.com names Do Good Design the CreativePro Book of the Week


the do good pledge

spacer In his book Do Good Design, David Berman explains why all professionals (and organizations) should take the pledge.YouTube of Berman in Hong Kong on the pledge[View an excerpt from the book that includes the chapter about the pledge spacer ] 

 

1. I will be true to my profession.
2. I will be true to myself.
3. I will spend at least 10% of my professional time helping repair the world.
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