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Meet a Jane: Liz Nonnemacher

Posted on January 26, 2010 - Filed Under Jane Dough, Meet a Jane, Success Tips for Jane

spacer Liz Nonnemacher is the owner and editor of www.WickedlyChic.com, a destination for shoppers seeking advice and product recommendations from the world of Indie design and fashion. Liz’s experience as trend-spotter for her two daughters led her to take the reigns of Wickedly Chic in 2006. Liz is passionate about independent business and works hard to keep her readers both entertained and informed. Readers are treated to detailed product reviews based on her extensive research and are often presented with exclusive discounts and contests from Indie designers hand-picked by Liz and her team. She has written for publications such as Ceanvas, Self in the City, Fabulously 40, My Beauty Berry, Vintage Indie, Moms Love Shopping and Everyday Baby Steps. She’s also a bi-weekly fashion blogger for the international website, Urban Darling.

Liz started her business when her oldest daughter went off to college. “I needed something more than just being a stay-at-home mom,” remembers Liz. “The idea for Wickedly Chic had been brewing in my mind for quite some time. It did not seem to matter in which city or state I resided, the same big-box stores prevailed. There was a clear need for a representation of smaller shops and venues. Being an at-home mom, you get spoiled in creating your own routine. I wanted to be able to do the same with a business.”

“One of the greatest rewards in running Wickedly Chic has been that people want to read what I write,” said Liz. “There’s an even bigger interest in focusing on small shops than I anticipated, and I’m right at the heart of that movement. My world would be much narrower without Wickdly Chic. I have met so many wonderful people and I am amazed at how my world continues to grow every day.”

After taking the free Which Jane Are You? assessment at www.JaneOutoftheBox.com , Liz discovered that she is a Jane Dough. “Originally, I planned on running Wickedly Chic on a small scale,” mused Liz. “But the more that I’ve delved into it, I see more opportunity for my vision to grow greater than I ever imagined. I spend more time working than I estimated in the beginning, especially thinking, planning and strategizing. I believe in what I am doing and am passionate about businesses that I market and promote. I need to stop and give myself more credit. Initially, I thought that Wickedly Chic was simply an idealistic dream. But I’ve managed to grow and develop the concept over the past three years and sell the idea to other women, both customers and advertisers. Over that period, I’ve been Tenacity Jane and Accidental Jane, but now I’m most positively moving down the Jane Dough path.”

What’s Liz’s advice for other Jane Doughs? “Keep reminding yourself of how far you’ve come and pat yourself on the back. It’s like being a full-time mom. There is no boss following you around to tell you what an outstanding job you are doing. Be your own cheerleader and surround yourself with other business women. Shout, ‘Yay Me!,” when it’s appropriate. It’s not bragging to let others know what is happening in your business. If you don’t toot your own horn, who’s going to toot it for you?”

One Response to “Meet a Jane: Liz Nonnemacher”

  1. Twisted Tina on January 27th, 2010 4:51 pm

    Wickedly Chic rocks! Yes, being your own cheerleader is key, isn’t it? spacer

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