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  • Overview
  • Media Buying
  • Brand Safety
  • Targeting and Optimization
  • Campaign Reporting
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Brand Advertising Just Changed Dramatically

As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet the vast majority of digital advertising is designed just to drive clicks. The PlayTime video advertising platform was built for branding - for marketers that want to influence a consumer's path to purchase or trial by creating awareness, consideration and loyalty, without giving up accountability and measurability.



Simplicity is the Ultimate Form of Sophistication

PlayTime simplifies video advertising by integrating real-time media buying, ad serving, targeting, optimization and brand-centric measurement into a single solution. This means marketers can now launch sophisticated and targeted brand campaigns in minutes. Use the elegant PlayTime interface to launch campaigns on your own or leverage the PlayTime Media team of video experts to take care of everything for you.

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FIND YOUR AUDIENCE AMONG


THE 700 MILLION INTERNET


USERS WE REACH WORLDWIDE

Reach Your Audience Anywhere

Reach your audience at scale by utilizing multiple video ad formats, across any device, on the premium sites and geographic locations of your choice. Video ad formats include pre-roll, in-display, social and mobile. Pick one or more formats to maximize reach or target viewers with different videos. Use our site selection tool or video experts to cherry pick contextually relevant sites and apps.

Completely Transparent Site-Level Reporting

Our reporting shows you each site where your ads ran,
how your ads performed and who watched them. Stop wondering which sites your ads ran on and if anyone
actually saw them.

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CUSTOM AUDIENCE DATA AND


AUTOMATED OPTIMIZATION


DELIVER SUCCESSFUL CAMPAIGNS

Custom Audience Data and
Optimization Deliver Impact

Use your own audience data or 3rd-party data and real-time optimization to maximize viewing time and key metrics across audience segments, publishers and media types. Reallocate spend on the fly to the best performing placements and drive the most value for your campaign.

Real-Time Insights and Unmatched Expertise

Use the world's best video analytics to see second-by-second viewer engagement, post-play actions like
Facebook shares and Tweets, complete viewership
demographics and viewing time by geography. For
larger campaigns we include attitudinal metrics such as
purchase intent, awareness and favorability. All analytics
are available at the site and placement levels in real-time.
Finally, leverage our research insights, video expertise
and dedicated service to ensure your campaign exceeds
its goals.

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