Find Your Most Engaged Audience Again and Again

Harness PlayTime’s advanced targeting and automated optimization to achieve the most persuasive power per dollar of any solution in the video advertising industry. We give advertisers control over both contextual and audience targeting:

• Contextual: select the exact sites and apps where you want your ads to run
• Audience: overlay your own targeting data or 3rd-party data to ensure you only
  reach the audience you want on the sites you choose

Put Your Brand in Context We give you unprecedented control over where your video ads run. You can choose from thousands of sites and social games that align with your target audience. Sort by comScore Top 250 or Top 500 sites, sites by vertical category or pick sites individually. Whatever you choose, you can be confident your ads will only run in environments worthy of your brand.
	Zero in On a Specific Location If you want to control where your ads run, you can target specific countries, states and cities for your campaign.
Target Your Audience Using Any Data PlayTime integrates all types of audience data so you can benefit from impression-by-impression targeting. Your own data – use data gathered from your own properties to retarget a specific audience segment 3rd-party data – target specific audience segments using data from vendors such as BlueKai, Exelate, etc.

Optimize to Metrics You Care About

We automatically adjust spend to ad placements that deliver the metrics you care about most, ensuring your dollars are spent efficiently to achieve your goals. Once a campaign starts, TubeMogul’s optimization technology kicks in, powered by over four years of video analytics insight. Utilizing real-time metrics like demographics, second-by-second engagement and social network sharing, TubeMogul automatically shifts spending to placements and audience segments where the ad is having the biggest impact.

You can optimize your campaign by the following metrics: views, completions, clicks, shares, CPM and CPV.

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