How Do You Build a 7-Figure Business?
You start with the Same
Juicy Branding Secrets the Masters Use
to Effortlessly Attract the Perfect Clients!
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Over the past few years, there has been a paradigm shift happening
and marketing as we once knew it has changed forever...
You’ll start to notice as the economy recovers that it’s not back to business
as usual. The shift you’ll see really explode in 2011 will be about creating
“community” by supporting and empowering one another in an altruistic way.
When we say marketing has changed, what we mean is that it is rapidly
moving toward a need to be more authentic. Much like how we see
communities banding together after a disaster, the economy, with social
media as the glue that unites us, will position us to rise to even higher levels
than we’ve seen before. We all have such amazing gifts and huge purposes –
and we can all lift one another up to the playing field we envisioned when we
started our business.
Like any good marketer, you want to be prepared and be ahead of the curve.
To be effective, you want to be out in front of the change by leading it, and leading
your tribe; not following the herd.
One way to do that is by having a clearly established brand image.
Maybe you feel like you already have a brand,
but do you really, if no one knows you by it?
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A Strong Brand Establishes You as an Expert in Your Field
Of course, not everyone who would benefit from your products and services knows who you are or what you do, so it’s vital for you to create brand recognition. Your brand is what people come to know you for and expect from you (your “brand promise”) and can usually be expressed in just a few words – hence your tag line.
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Your Branding Is a Business Asset
Whether you sell a product or a service, your brand represents a certain value in the marketplace. Your brand recognition can be worth a lot of money right now in terms of increased business, and later, if you ever want to sell your business.
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You Have to Stand Out and Be Juicy to Be Found
Of course, you want your brand to be so memorable that it’s the first one people think of when they need what you offer! Creating a brand that stands out requires consistency across all media – and that’s why the five of us have joined forces to present this information to you – because collectively, we cover the majority of your brand expression.
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Business Is About Building Trust and Recognition
Establishing a brand that’s easy to remember allows you to more readily engage with your clients. And we know the “know, like and trust” factor is a necessary ingredient for people to buy from you and refer their friends to you.
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If You Don’t Brand Yourself, Someone Else Will
By clearly establishing your own brand, you’ll have control over people’s initial perception of your business. If you don’t set the expectation, the outcome might not be in your favor!
Most of us are so passionate about conveying the core message of our business that it almost feels like a ministry. But if other people hardly notice you or they do but they don’t understand the value of what you do – are you really getting your message across?
If people aren’t buying, it’s likely that you’re either not attracting the right people to you or you’re not adequately communicating your value proposition to them. In either case, this is what “branding” is all about.
That’s why we chose to call these conversations we’re about to have with you
In a hurry? Sign Up Now!
What do we mean by “Deepening”? According to Webster’s dictionary, it means “a process of becoming deeper and more profound.”
It’s defined in American Heritage as: “Evolution, development - a process in which something passes by degrees to a different stage (especially a more advanced or mature stage). Becoming more intense, increasing in strength.”
Synonyms for deepening are: accentuate, amp (up), amplify, beef (up), boost, consolidate, intensify, enhance, heighten, magnify, redouble, step up, strengthen.
Sound good? That’s what we’re going to show you exactly how to do, in not just one, but 5 different aspects of your business.
We’re so self-assured and moved by the difference a highly visible and strong brand can make in any business, that we are inspired to share our gifts with you at absolutely no cost, to help you achieve the level of brand awareness that will open new doors for you in the new year.
Ghandi said: “Be the change you want to see in the world.” So we’re starting the new year off right by getting this community of serving and genuinely supporting and empowering one another in business going and inviting you to join us in a series of complimentary lunchtime conversations.
We think you’ll be amazed at how having a stronger brand
empowers you to play an even bigger game!
Who are we? You may have seen us refer to ourselves in social media as “The Lady Posse” and we’re rounding you up to join us for these game-changing lunchtime conversations early – because you’ve got everything to gain and nothing to lose. Plus, you can relax, knowing that you have a game plan ready to launch in the new year. Or maybe you’ve already got a marketing agenda for 2011 in place. That’s okay, because a stronger brand will only reinforce what you already plan to accomplish.
“The Lady Posse” is a group of your colleagues who have much in common. In addition to being friends and sharing a mutual admiration for one another’s amazing work, we all offer opportunities to enhance your brand image in different ways.
We are Caroline Donahue, the Quirk Behind the Work Coach, Christina Morassi, the Heartshot Photographer, Catherine Cassidy, the Personal Stylist Extraordinaire, Beverly Bergman, the Queen of Copywriting and Jessica Krewson, the Delicious Design Distiller. And we all have such huge hearts that we just can’t wait to share all this with you and get you really rocking and rolling off to a cosmic start in 2011!
Starting January 10, we’ll have a 1-hour phone conversation (a.k.a. a teleclass) with you at lunchtime (well, lunchtime for those of us on Pacific time anyway).
Here is the essence of the conversations we look forward
to holding with you in January:
Finding the Quirk Behind Your Work!
The inner you, your values as they affect your business, your ministry (passion for your business) and who you need to be to lead your tribe
Bring Your Brand to Life!
The inner and outer you as one. You must embody the vision of who you are on the inside and project it for others to feel your vibe and absorb your true essence.
Is Your Style the Missing Link to Getting Your Message Heard?
The outer you, stepping into a more public role filled with the confidence (the inner you) to become the leader you are meant to be
Creating a Tribe of Raving Fans with Juicy Content!
How to express your passion (the authentic inner you) about your business (the outer expression) through your content in a way that draws your perfect clients toward you
Have Your Visual Brand Work FOR You!
Integrating the new you with your business by bringing it all together into a highly visible and memorable brand you’ll love.
Of course, the truth is, all of these require the authentic inner you to show up before the outer you can be fully expressed. How important is how you show up? It’s really the key to your success and happiness in life, not just in your business.
As entrepreneurs we all think “If I just lost the weight, had more money, had this widget, or offered that product…, then I’d be all set or then I’d be happy, have plenty of clients, make more money, or whatever.” Those things do help. But I’m sure you know people who seem to have all those things – and yet they still don’t have what they really want.
So instead of waiting for this or for that, what can you do right now with what you already know and have to offer? You can do a better job of leveraging what you already possess.
How do you do that? You promote a stronger brand image.
Why does it matter if you have a cohesive and strong brand? In a nutshell, branding will draw your ideal clients to you because they are attracted to your brand images, including: -
your logo and tag line
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professional photos of you
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your style in public appearances
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the name of your business
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your urls
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business cards
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website graphics
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online and offline marketing collateral
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the style and quality of the content you provide
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products you create
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books you’re published in and their covers
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media presence (including social media)
These are all expressions of your brand that give you the opportunity to stand out and be juicy!
All of these factors come together to create an image of your business, and hopefully, create some buzz about your business that is memorable enough for you to be top of mind when someone needs your services. Even people who don’t really know a thing about you will have a good impression.
As our small businesses and the way we market them evolves, people are turning more and more toward doing business with those they feel they know, like and trust. Branding is one way to establish the know, like and trust factor that every business benefits from.
Here is just some of what you can expect in these
game-changing conversations: |
Finding the Quirk Behind Your Work!
With Caroline Donahue, The Quirk Behind the Work Coach
Remabulous Coaching
remabulouscoaching.com
In this session, we will start the week off with a powerful upgrade to your business philosophy. Caroline will guide you through a process of inquiry aimed at getting to the deepest values in your business. Through repeatedly investigating the original source that your business’s values came from, your foundation will be rebuilt on the rock of the values and messaging you truly want to give to the world.
You will leave with:
• A structured process to help you question each decision you make in business and
in life to be certain you are following your true values
• A new awareness of possible “parasitic values” that may have hopped on board
as you built your business and are leading your company astray
•Clarity about where you want to go and a system to keep you on track from now on |
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Bring Your Brand to Life!
With Christina Morassi, The Heartshot Photographer
The Star of Your Own Stock Photos
ChristinaMorassi.com
Tap into the Bigger Picture of Your Brand so that it pops off the page, brings
in clients, and generates money with ease.
For so many people, their brand remains in the conceptual realm and therefore
falls flat out in the marketplace. What if there was a way for you to bring your brand
to life so that it could be working for you while you sleep? Join me for a juicy
conversation that will deepen your relationship with your brand, and create
an excitement in you that translates into a thriving business.
You’ll discover:
• How to tap into the bigger picture of your brand
• How to embody your brand so it turns you into a beacon
• How to capture all of this in a tangible way with great photos
• How this translates in more clients, more money, and more fun! |
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Is your Style the Missing Link to Getting
Your Message Heard?
With Catherine Cassidy, Personal Stylist Extraordinaire
U*Styled
Ustyled.com
Personal Style isn’t just about clothes. It’s an extension of yourself and
how you want to be perceived in the world. In your business, you must own that
you are the expert and present yourself as the expert to ensure that you get
your message heard! Everyone has a unique and authentic style that
represents them. How do you know what best suits the expert you and
how do you wear it confidently?
In this conversation, I’ll share with you about:
• Deepening your connection to your personal style and personal brand
and how it relates to your business
• The 5 key steps to define your style statement
• Where to look for guidance as you step into your style |
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How You Can Create a Tribe of Raving Fans
with Juicy Content!
With Beverly Bergman, The Queen of Copywriting
Copywriting For Coaches
CopywritingForCoaches.com
What is your target market’s perception of your service or product?
You might be
surprised to find out it’s not what you believe you offer at all!
When it’s done right, marketing copy engages the reader and creates an
open
invitation to those who are meant to work with you. It attracts the right people
to you magnetically 24/7, like a hidden sales force, so that all you need to do is
supply your service.
Copy that reflects who you are captures the inner and outer essence of your business
and draws your tribe to you. It conveys your core message so authentically that they see themselves in it and say “Hey, she’s talking to me! How did she know?
You’ll discover how to:
• Get what you know you offer out of your head and into the hearts of the people you’re meant to serve
• Deepen your total brand so that your perfect clients are inexplicably drawn to you
• Get people to call you and say: “You don’t know me, but I want to work with you.”
• My secret to getting a consistent 66% conversion from my squeeze page traffic
Plus you will walk away with my “Copywriting Cheatsheet,” a checklist to help you work effectively with any copywriter and my “Top 10 Secrets to Choosing a Powerful Domain Name.” |
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Have Your Visual Brand Work FOR You!
Deepen • Communicate • Attract
With Jessica Krewson, Delicious Design Distiller
DesignKREW
DesignKREW.com
Have you been longing to deepen your visual brand so that 110% reflects
your business's vision, mission and values?
Have you been wanting to develop a visual brand that attracts your ideal clients
to you, visuals that speak to your prospects' ultimate desires?
Have you been jumping through hoops to have your voice heard in a way that
a creative person can translate your needs into the logo, website, promotional
or product design that has you and your clients saying, “YES, thank you may I have ANOTHER?”
In this conversation, you will learn 3 simple things:
• Why DEEPENING your brand, whether starting from scratch or refining, is SO IMPORTANT
• How to DEEPEN your brand to attract the RIGHT clients and have your vision translate EFFECTIVELY to those who need and want your services/products
• What DEEP insights need to revealed and communicated to a design company to make sure you get the end result you are looking for when it comes to your visual marketing materials.
+ PLUS: Your 5 next steps so you leave the call with a plan that will start the DEEPENING process right away! |
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What do the way you express your gifts and get them out into the world, magnetic marketing content, gorgeous graphic design, your wardrobe choices and highly expressive personal photographs have in common? They all serve to capture the inner and outer essence of your business to compose your total brand image.
Deepening Your Total Brand is not only about capturing the inner and outer essence of your business, it’s also about expressing who you are and what you have to offer your clients. It’s about how you show up in the world, about not hiding and about being confident in the gifts you have to offer so that you can help more people.
Make 2011 about getting your message out in a bigger way, about drawing more of “your” people to you so that instead of continuing to play it safe and small, you finally make the difference in the world you know you are meant to!
Caroline Donahue
Founder and owner, Remabulous Coaching
The Quirk Behind the Work
Caroline Donahue is the founder and owner of Remabulous Coaching, which
serves entrepreneurs and business owners through coaching and training in finding the QUiRK behind the work. Caroline has over ten years experience working both in the worlds of psychology and the arts, and specializes in helping people find their true values and philosophy, breaking down and removing any beliefs about what things "should" look like that can clog up the works.
She holds a Master's Degree in Counseling Psychology and Expressive Arts from the California Institute of Integral Studies in San Francisco and also trained at Johns Hopkins University, NYU, University of Pennsylvania, and in Expressive Arts at the European Graduate School in Saas-Fee, Switzerland.
Christina Morassi
Founder and owner, STAR in Your Own Stock Photos
A photographic rite of passage straight into the HEART of your brand
Christina Morassi is known as The HeartShot Photographer and is on a mission
to help women entrepreneurs embody their brand. She believes it’s important to take the brand out of the conceptual realm, and to bring it down into every fiber of our beings! She began her career in fashion photography on high-level shoots in NYC with the likes Giselle, Paris, and Heidi Klum... And then spent 10 years in the healing arts in L.A. Now, she brings together the transformation work with photography to create an alchemical rite of passage that “Brings a Woman’s Brands to Life,” translating into a thriving business!
Catherine Cassidy
Founder and owner, U*styled
Live Your Life in Style
Catherine Cassidy founded U*styled in 2008 to empower women to always look
and feel great, while understanding that true style comes from the inside. A graduate of the USC Marshall School of Business, Catherine worked in the fashion industry at Robinsons May and BCBG before founding U*styled. As a Personal Stylist, Catherine works with busy professional women – corporate executives, speakers, authors and successful entrepreneurs to define their personal brand image, streamline their style and make Fashion FUN!
Beverly Bergman
Owner, Copywriting For Coaches
Turning Copy Into Gold
Founder and president, International Alliance of Female Copywriters
Empowering Women to Build Successful Copywriting Careers
Beverly Bergman, The Queen of Copywriting, makes money for coaching
professionals by providing and teaching SEO-savvy writing, editing, and marketing techniques that turn Internet marketing copy into gold. She is the owner of Copywriting For Coaches and founder of the International Alliance of Female Copywriters. An award-winning twenty-year veteran in the marketing industry, Beverly turned her lifetime passion for marketing writing into her own company, BB Marketing Solutions in 2003.
Beverly speaks, teaches and writes about marketing and copywriting, has edited numerous books, and is a featured author in “The Power of Leadership in Business Networking.” She is the author of the upcoming E-book: “Squeeze Page Juice: How to Create High-Converting Lead Generation Opt-in Pages!” Beverly holds a B.S. in Communications from Ohio University and currently serves on the board of San Diego Professional Coaches Alliance (SDPCA).
Jessica Krewson
Founder designKREW
Design . Education . Action . Success
Jessica Krewson founded designKREW, a design studio located in the
Los Angeles area, in 2006 to catapult businesses forward with their marketing and graphic design needs. Jessica has worked with dozens of companies in a variety of industries and focuses on consulting with companies and creating visual marketing materials...the right way!
Jessica is excited to share her expertise with anyone who is ready to learn. She knows that every business can shift away from mundane and ineffective visual marketing materials and go deeper into their brand to create strong, compelling graphics that compel clients and prospects to engage in their business.
In her off time Jessica loves to travel, paint, dive into her spiritual being, and create various other projects that excite her creative bones. She secretly (I guess not a secret anymore) likes to make up songs randomly...just be really silly!
Big thank you to the host and special guest of our January 5th bonus session public relations expert, Lisa Elia, The Clear Publicist. A little more about the fabulous Lisa below!
About Lisa Elia
Lisa Elia is the CEO and President of Lisa Elia Public Relations, a boutique
public relations firm that helps service providers, entrepreneurs and small
businesses identify what's unique and compelling about themselves and
their businesses. Lisa also provides PR coaching to people who want to learn
to do their own PR with some guidance and media leads. She believes that your
PR materials should reflect the soul and personality of your company and that
every success begins with great planning and adapts fluidly to new opportunities.
With more than 23 years in the PR industry, Lisa has worked with a wide range
of clients, focusing primarily on those who fall into the categories of lifestyle,
fashion, beauty, health, wellness and green products and services. When she created Lisa Elia PR in 1998, she did so with the promise to herself to only work with businesses and people she feels passionate about helping. She has achieved national media placements for clients in media that includes The Oprah Winfrey Show, CNN, Vogue, InStyle, Body & Soul, Los Angeles Times, New York Times, USA Today, Time, Daily Variety, and Cosmopolitan, among hundreds of others.
ClearPublicist.com
We want you to have the business you’ve dreamed of – and much more! That’s why we decided to offer our expertise to you at no cost and no risk to you. If you’d like to find out how much more you could have by simply presenting a stronger brand image-- please join us for this 5-part lunch hour series. Even just one tip from each of us could change the course of your business – and your life!
Working with Caroline Donahue:
“Caroline’s imagination and keen insights helped me clarify my branding for Manufacturing the Right Way – which is now launched and generating income for me via my audio programs. I love knowing that people can benefit from my programs while I sleep! Making money that way is, of course, really great too. I’m always impressed by how sharp and quick Caroline is when it comes to marketing and finding the essence of what I have to offer.”
- Marty Stevens-Heebner • Rebagz Handbags • rebaz.com
California Small Business of the Year 2009
Working with Christina Morassi:
“Wow! I am glowing from the experience of having my pictures taken by Christina Morassi yest erday! We had so much fun and I feel Christina has really helped me to step physically into the work I am here for and get it into my body. And she took a bunch of pictures of the experience, too! Awesome!”
- Carrie Kish • Success Coach & Leadership Trainer • LeadershipLabInc.com
“Sigh! Wow...what an experience this was. I didn't know it at that time, but I stepped into my Social Persona™ in this photo shoot and have not been the same. My creative, fun and lively personality had been asleep for so long. No more. Thank you, Christina, from the bottom of my heart for this ah-mazing experience.”
- Julie Steelman • CEO of Sellebrate Consulting • Juliesteelman.com
Working with Catherine Cassidy:
"I worked with Catherine for our annual conference. She made the process effortless and FUN! Hiring her allowed me to focus on all the other details of the conference and then just step into my style for the event. I felt so fabulous and continuously was complimented on how stunning I looked! I recommend that all my clients invest in themselves by hiring a stylist.”
- Sheri McConnell • CEO of the Smart Women's Institute of Entrepreneurial Learning
Working with Beverly Bergman:
"Working with Bev was one of the best business investments I have made. Bev was quick to understand my business and developed copy for my marketing materials that was on-target with my message and branding. Her expert marketing advice for my website copy was another bonus as was her design feedback for my business cards. Now I have a cohesive marketing package that will help me grow my business. She is a pleasure to work with and I would recommend her to anyone who wants to work with a true professional who is passionate about her work."
- Norma Huibregtse • Owner, Captivated Customers, LLC • CaptivatedCustomers.com
“Since I've been working with Beverly, my copy writing has improved dramatically. I am already a very good writer, but Beverly has provided the missing pieces in my copy I didn't even notice before! She helps me by reviewing my copy with me and gently (without offending me at all) offering me suggestions on how I can be clearer, how to bring out the best of my message, and how to arrange the page so it's easier to read. As a web designer, I pride myself in clarity and beautiful delivery of content. I'm blessed to have Bev on my team to help me walk my talk on my own website. With her help I'm increasing the conversion rates of my web pages which means more sales! Thanks Bev!”
- Julia D. Stege • Marketing Maven • graphicgirlz.com
Working with Jessica Krewson:
“I just have to tell you how amazing you are. You're so talented, you so 'get' what I'm trying to create and you have this uncanny knack for calling out of the ether exactly what I want on the first try. You are a force woman!! Thank you so much for being you, for being out there in the world to help people like me and thank you for helping making my dream and my brand come true. You're amazing. I know collaborating with you is going to be the catalyst that makes Duchess a movement - and I never could have done it without you."
- Jill Brown • Duchess • theduchessguide.com
"I am Branded - thanks to Jessica Krewson of designKrew. Jessica is sooo creative, enthusiastic, on time, responsible and really GOOD. Working with Jessica is an incredible experience. I had no idea where to start, it all seemed overwelming. I am getting more business with the NEW LOOK Jessica created. With her terrific ideas and the know-how to put it all together, my business looks fantastic!"
- Susan Taylor • Paradise Gardens Landscape • paradisegardenslandscape.com
We’re so committed to giving you everything you might need to do this yourself, but unfortunately there just isn’t enough time in one short phone call with each of us to do that. What we will do is give you some fresh ideas, some simple tweaks you can do on your own immediately and a great head start to a deeper brand image! We’ve been on those calls (just like you have) that seem like all hype and you have to listen really closely to get something you can actually use. The 5 of us are dedicated to giving you as much real content and as many juicy tips as we can possibly jam into 60 minutes. You’ll also have time to ask and get answers to your most burning questions on each call. At the end of each call, of course we’ll tell you how we can help you further.
Plus, we want to reward you for participating by offering 5 prize packages
valued at more than $2,500! You’ll want to be present on all of the calls live
because during each call, we will award one prize that is geared specifically
toward the prize winner’s business. There will be an opportunity to win
5 different prizes, each valued at $500 or more! Watch your email box for more information about the
prize opportunities!
If you missed our first two preview calls please feel free to listen here:
The Inner Essence with
Caroline Donahue, Christina Morassi and Catherine Cassidy
The Outer Essence with
Beverly Bergman and Jessica Krewson
We invite you to join us for a daily lunch hour conversation each day for a week and you’ll be amazed at how much more you can leverage what you’ve already got!
These conversations will be held by phone for your convenience, so you don’t have to hop on a plane or even get in the car, each day from 12:00 to 1:00 p.m. Pacific (3:00 Eastern) on Monday January 10 through Friday January 14. You do need to sign up to get the call information and the special bonus prizes, so be sure to register and mark your calendar now!
Just enter your name and email here to register and you’ll be all set to start the new year off on the right foot for your business – and you might just win a valuable prize too!
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Please share this amazing opportunity with your friends and collegues.
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