It’s that time of year again – technology aficionados from all over the world are flocking to the South by Southwest Interactive festival in Austin, TX to partake in five days worth of events and presentations focused on what’s coming up in the world of technology. Not only will members of the Enlighten team be there, soaking it all in, but Enlighten’s CEO Steve Glauberman and President Tom Beck will be speaking at two panels presented by Enlighten Monday morning. Given that the original pool of submissions was over 3,500, the opportunity to present these panels is an honor, and we’re sure the panel topics chosen will be insightful and inspiring to all who attend.

If you’re at SXSWi, we hope you’ll attend our panels and also consider registering for the SoDA unConferences (March 10th and March 12th @ Carmelo’s from 2pm-4pm), where the topics will range from client-agency partnerships to technology threats like patent trolls, SOPA, and PIPA.

Follow the Enlighten team members’ twitter SXSWi dispatches, and stay tuned to the Enlighten Facebook page for photos!

Steve Glauberman (@sglauberman) – Founder and CEO

Tom Beck (@laughingrobots) – President

JT Anderson: (@thejtanderson) – VP, Executive Creative Director

Marti Gukeisen: (@UXmarti) – Senior Interaction Designer

Deb Heslip – Group Account Director

The iPad. The Second Coming of the CD-ROM

Steve Glauberman will be speaking alongside Brian Burke (President @ Smashing Ideas INC.), Calvin Carter (Founder and President @ Bottle Rocket Apps), and Randi Rosenkranz (VP, Digital Development @ Random House Digital).

Remember CD-ROMs? This panel will focus on how the iPad and app marketplace have brought back the engaging and immersive content not seen since the era of CD-ROMs. Interactive storybooks, themed contents and games are being released that would have never worked on today’s current web. The panel session will discuss reasons for this transition and the amazing content opportunities that exist today for the iPad and other tablet content.

Monday, March 12

9:30AM -10:30AM

Hilton Austin Downtown

Salon FG

Related Hashtags: #sxsw #iPadCDROM

What’s Good for the World Is Good for the Agency

Tom Beck will be speaking alongside Andrew O’Dell (CEO @ PereiraO’Dell), Angele Beausoleil (Chief Innovation Officer @ Agent Innovateur Inc), Carl Panczak (CEO @ Reactive), and DJ Edgerton (CEO/Founder @ Zemoga).

While digital agencies would like to work on projects that provide social good rather than merely promoting product X, the priorities of an agency can sometimes make it difficult to get the required resources to make these projects happen. This panel will focus on the need for agencies to commit to taking on these projects, and the impact that they bring (engaged and happy employees, an opportunity to showcase new and different talents, and the wider benefit of making the world a better place).

Monday, March 12

9:30AM -10:30AM

Austin Convention Center

Room 6AB

Related Hashtags: #sxsw #socialgood