MAIN SITE FAÇADE VIDEO FESTIVAL

The Bulgarian city of Plovdiv will host the International Facade Video Festival. Exteriors in the picturesque part of the Old Town will be transformed into screens for video art in all its variety. URBAN SPACE converts its solely function as a mere backdrop and is about to be activated. Thus the neglected public space of Plovdiv´s Old Town is transformed into a vivid place of artistic encounter. Cineasts and random passer-bys form an audience in a unique setting. The facades themselves start to act, to talk and to move - they become alive. VIDEO ART evacuates from its hermetic and privileged venues as art-house cinemas, galleries and museums. It is taken out into direct confrontation with the public and its surroundings. The facade becomes a new medium of encounter between artist and recipient, between art and urban environment. The festival would become a platform where cultural institutions, curators, artists, critics from all around the world can exchange ideas and experience in the field of the contemporary art. COMPETITION ENTRIES of emerging and advanced video art authors will be selected by an internationally staffed jury. Furthermore a series of collateral events - including meetings, discussions, workshops, panels and concerts - will be offered to the audience. Façade is a project of Art Today Association - Center for Contemporary art – Plovdiv, The Ancient Bath