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Ogi Ogas (!) studerar kognitiv neurovetenskap och bestmde sig fr att tillmpa sin kunskap genom att delta i amerikanska "Who Wants to Be A Millionaire?". Hos Seed beskriver han hur han anvnde sig av tekniker han lrt sig inom sitt vetenskapsflt fr att ta hem storkovan.

Han kompenserar sin obildning med hjlp av "priming" (minnes-association, kanske):

I used priming on my $16,000 question: "This past spring, which country first published inflammatory cartoons of the prophet Mohammed?" I did not know the answer. But I did know I had a long conversation with my friend Gena about the cartoons. So I chatted with Meredith about Gena. I tried to remember where we discussed the cartoons and the way Gena flutters his hands. As I pictured how he rolls his eyes to express disdain, Gena's remark popped into my mind: "What else would you expect from Denmark?"

Intuition med hjlp av associationer, ren intuition och frmgan att fretstlla sig andra mnniskors (skaparna av frgorna) perspektiv sg till att han vann 500.000 dollar:

My neurohormones whipped from black misery to shining ebullience, saturating my brain in a boiling cauldron of epinephrine and endorphins. I gaped at the azure screen in front of me as the ultimate question coalesced in hot white font.

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