Tata Teleservices (Maharashtra) Ltd.

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Tata Teleservices (Maharashtra) Limited

Tata Teleservices Maharashtra Limited (TTML) spearheads the Tata group's presence in the telephony sector in the telecom circles of Maharashtra (including Mumbai) and Goa.

TTML commenced landline operations in 1998 and today has the largest wire line base in Mumbai and Maharashtra amongst all private operators, with over 6, 50,000 subscribers, and with over 50% market share. It commenced full mobility wireless services on the CDMA-1X platform in 2004-5 and has over 12 million wireless subscribers today, with over 17.6% market share.

The company also has a significant presence in the GSM space, through its joint venture with NTT DOCOMO of Japan, and offers differentiated products and services under the TATA DOCOMO brand name. Tata DOCOMO arises out of the Tata Group’s strategic alliance with Japanese telecom major NTT DOCOMO in November 2008. The Company rolled out its GSM services under the brand name TATA DOCOMO in Mumbai, Maharashtra and Goa.

Tata DOCOMO marks a significant milestone in the Indian telecom landscape, and has already redefined the very face of telecoms in India, being the first to pioneer the per-second tariff option—part of its ‘Pay for What You Use’ pricing paradigm. Tokyo-based NTT DOCOMO is one of the world’s leading mobile operators—in the Japanese market, the company is the clear market leader, used by over 50 per cent of the country’s mobile phone users.

With a full portfolio of products and services for different categories of retail and enterprise consumers, and an excellent network backed by good customer care, TTML is well positioned to lead the market. The company has been rated as the no. 1 wireless operator in terms of overall customer satisfaction across Maharashtra (including Mumbai) and Goa, in surveys commissioned by the Telecom Regulatory Authority of India (TRAI). The company is listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE), and has over 500,000 shareholders. Its revenue for the fiscal 2009-10 was Rs.2277.81 crores with an EBIDTA of around 24%.