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| BUSAD X401.30 — Principles and Practice of Public Relations — Summer 2011 |
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- Class Syllabus (SlideShare)
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- Conversations in Public Relations
- Flacklist
- Help A Reporter Out (HARO)
- Institute for Public Relations
- National Communication Association (NCA)
- Odwyer PR & Marketing Communications News
- Peter Shankman
- Pitch Engine (Press Release Distribution)
- Public Relations Society of America (PRSA)
- Public Relations Society of America, L.A. (PRSALA)
- Public Relations Student Society of America (PRSSA)
- Project Censored
- PR.com
- PR Newswire (Press Release Distribution)
- PR Watch
- PR Web (Press Release Distribution)
- PR Week
- Ragan's PR Daily Newsletter
- South by Southwest Festival (SXSW)
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| BUSAD X409.25 — Marketing Research & Strategic Applications — Winter 2012 |
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- Class Syllabus
- Course Books:
- Strategic Market Research (Beall)
- Questionnaire Design (Brace)
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- Market Research Bulletin
- Market Research World
- Market Researchers on Twitter
- Merchants of Cool
- Pew Research Center
- Pew Internet & American Life Project
- Quirk's Marketing Research Review
- Research Magazine
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- Marketing, 8th Edition
(Roger A. Kerin, PhD)
- Strategic Market Research, 1st Edition (Anne Beall, PhD)
- Chapter 1: What’s Wrong with Traditional Market Research? (PowerPoint)
- Chapter 2: The Strategic-Question Approach to Market Research (PowerPoint)
- Chapter 3: Choosing the Right Method (PowerPoint)
- Chapter 4: Obtaining the Depth Required for Insight (PowerPoint)
- Chapter 5: Reading the Hidden Communications of Research Respondents (PowerPoint)
- Chapter 6: Getting to the Heart of Respondent’s Emotions (PowerPoint)
- Chapter 7: Analyzing Numeric Data to Determine What Drives Markets (PowerPoint)
- Chapter 8: Interpreting Results and Going Beyond the Data (TBD)
- Chapter 9: Common Pitfalls in Marketing Research (TBD)
- Guest Speaker
- Michael A. Meczka of Meczka Marketing/Research/Consulting, Inc. (PowerPoint)
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| BUSAD X409.47 — Buying Behavior —Winter 2012 |
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- Class Syllabus (SlideShare)
- Class Google Group
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- The Consumerist
- The Persuaders
- The Psychology of Persuasion
- 15 Ways Supermarkets Trick You Into Spending More Money
- Barry Schwartz: The paradox of choice (YouTube)
- Dan Ariely: We're All Predictably Irrational (YouTube)
- Malcolm Gladwell: What we can learn from spaghetti sauce (YouTube)
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| BUSAD X409.65 — Principles of Marketing — Spring 2012 |
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- American Marketing Association
- Know This (Marketing Reference)
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| XLRN 861.6 — Student Leadership Development — Summer 2012 |
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- Class Syllabus (SlideShare)
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- David Logan: Tribal leadership (YouTube)
- Daniel Pink: The surprising science of motivation (YouTube)
- Itay Talgam: Lead like the great conductors (YouTube)
- John Wooden: Coaching for people, not points (YouTube)
- Seth Godin: The tribes we lead (YouTube)
- S. Sandberg: Why we have too few women leaders (YouTube)
- Simon Sinek: How great leaders inspire action (YouTube)
- Stanley McChrystal: Listen, learn ... then lead (YouTube)
- Tony Robbins: Why we do what we do, and how we can do it better (YouTube)
- Jason Prystowsky, MD: A Day in the Life of Doctors Without Borders in South Sudan (YouTube)
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© February 1, 2012 Matthew A. Gilbert, MBA • UC Santa Barbara • UCSB Extension
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