Twitter stunt illustrated how social can be exploited.

As Primark hits the headlines over whether or not they are finally to enter the e-commerce world, Mark Bower, MD of award winning digital agency, Coolpink delves into the realm of ‘digital business plans’, a concept he feels is still alien to many… So, as reported by Brand Republic, Primark ‘has put out a tender [...]

As a slightly obsessed digital consumer, the world of mobile marketing is one I kind of take for granted and enjoy playing in as a customer– but as we work to help clients figure out the best ways to capitalise on this it becomes clear that there are a few rules to the game. For [...]

  With Christmas now a mere 12 weeks down the road, this could be the last chance for retailers to make adequate plans for everyone’s favourite annual shop-fest.  We all know that Christmas trading performance can literally make or break the year’s results, or sometimes the entire businesses. Yet I believe that online opportunities are [...]