- Music
One Summer’s Eve in association with Bulmers
For One Summer’s Eve we partnered with Bulmers Berry producing an outdoor event in the middle of Dublin’s cultural quarter of Temple Bar. We programmed a fantastic line up that included Hypnotic Brass Ensemble, World DJ Champ Tu-Ki, Irish soul singer Brian Deady and the unique North Strand Kontra Band.
We had a very short lead-in time for this project and in just over one week we successfully promoted the event to the marketplace and ensured the event was sold out in advance of doors opening. One Summers Eve was the talk of the town for music lovers throughout Dublin and further afield.
We developed an online campaign to promote the event, focusing on the active audience we have through our own ChoiceCuts music website as well as the loyal following Bulmers have on Facebook. This campaign coupled with a bargain priced event created a buzz and fervour that gathered momentum all the way up to the event.
Our events are viewed as special occasions in the music/arts calendar and with One Summer’s Eve we really wanted to deliver a unique event, not only for the client but for the ChoiceCuts punters that have come to expect nothing less from us.
Integrating our digital, music and design teams to work together over a short space of time not only gave us a hell of a challenge but it also made us realise or objectives in a very short time. This resulted in a highly successful campaign and event that sold out in only five days.
PROJECT INFO
- Client
- Bulmers (C&C Group Plc)
- Project Name
- One Summer's Eve
- Project Link
- www.choicecuts.com/one-summers-eve
One Summer’s Eve: A unique evening of live music in Dublin’s cultural quarter with over 700 people in attendance and a free pint of Bulmer’s Berry for every ticket holder!
SERVICES PROVIDED
- Lighting
- Sound & Equipment Hire
- Concert Promotion
- Booking Agency
- DJ Services
- Event Management
- Music Programming
- Music & Multimedia
- Design Implementation
- Web Design
- Web Development
- Online Advertising
- Rich eMail Marketing
- SEO Analysis
- Graphic Design
- Ideas & Strategy
- Branding & Identity
- PR
- Consultancy
- Sponsorship Facilitation
- New Media Marketing
DIGITAL SKILLS/TECHNOLOGIES USED
- jQuery Javascript framework
- Built to W3C accessibility standards
- Built to W3C HTML/CSS standards
- Facebook Connect