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Above is a quick look at which towns and cities we sold tickets in last month. With people from all 4 home nations using our service to find tickets or rep events to their friends, we’re happy to show that we are the UK social ticketing platform. Other than a few villages, there’s no escaping Fatsoma in this country. And with requests to list events from as far as Turkey, USA, Canada and Australia, as well as festivals in Magaluf, Mallorca, Ibiza and Serbia listed since the start of the year, we’re quickly growing towards an international market.

For those of you who haven’t heard about the upcoming launch of our brand new social platform, here’s a little teaser. The platform and mobile app is built around our current social ticketing system but ventures much further than this, allowing users to organise their friends to do virtually anything. Nights out, barbeques, cinema and shopping trips, festivals, gigs; whatever people want to do, wherever they want to go, Fatsoma will be the best way to organise their friends. Users can let each other know who’s in and who’s bought tickets via instant notifications on Facebook, through the app and by email.

We’ve got this new Fatsoma social platform up on our development environment now where we’ve been testing it. Up to now, the platform has been designed, developed and continuously improved feature-by-feature largely through our knowledge of the industry and our extensive research. However now that it is fully functioning, we’re really focussing on the usability of the web app. As part of our mission to make Fatsoma the best way for people to organise their friends, we need to ensure it is the easiest way.

To do this, we’ve been conducting hallway testing, and this has been an incredible success. By getting a few people into the office and observing them using the app for real-life scenarios and getting their feedback, we’ve been able to learn so much. We had one or two ideas for version 2 of the app which have been accelerated to pre-release development, and by removing all assumptions and simply watching people create their parties we’ve been able to streamline the process beyond expectation.

Therefore for anyone developing a product or service, while the customer cannot always see the wider picture of what you are doing, they are without doubt the best people to talk to when it comes to usability and front-end testing. The feedback we got was positive and remarkably helpful.

So what’s next? Once we’ve implemented the tweaks and feature improvements that were highlighted in this round of testing, we just need to polish the design of the new site, and go through a final round of internal, hallway, and focus group testing. Then we’re ready to go!

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