About Us

In the beginning, we were revolutionary

A dancewear manufacturer partnering exclusively with studios to sell shoes below retail? It was unheard of. The middlemen of the world scoffed and said it would never work. But flash forward fifteen years and… Tada! Here we are. Shoes, dancewear, costumes… we sell it all. And the scoffing middlemen are nowhere to be seen.

Since we started selling dance shoes fifteen years ago, we have worked exclusively with dance studios. Studio owners appreciate the extra income selling their own product generates, not to mention the greater control they have over what their students are wearing. Students and their parents like the convenience of shopping where they dance. And they LOVE the savings – as much as 50% below retail. And us? We’re loving it! We get to spend our time creating awesome products dancers love. We work closely with you – people who share our passion for dance and all things dance-related. And we’re growing. We keep adding new products and improving the way we do business, all with the goal of giving you more options and making the selling process as easy as possible.

Today we offer a full line of dancewear, dance shoes, costumes and  rev up apparel^™, our new line of active wear. 98% of our products are in-stock and ready to ship the very same day. UPS ground shipping to the U.S. and Canada is always free with orders of 12 items or more. And with UPS 2nd Day Air, you can receive our dancewear products anywhere in North America in two business days for just $15 (excludes Alaska and Hawaii - special rate of $15 does not apply to costume orders).