Who: IRiDiAN GROUP presents marketing experts Kim Kubert and Dawn Sailors.

What: Enjoy a complimentary lunch and learn how emotional responses are used to market brands.

When: Tuesday, Feb. 28 Lunch – 11:30am Speakers – 12:00pm followed by Q & A Wrap up by 1:00pm

Where: Happy Hollow Club 1701 S 105th Street Omaha, NE

The topic of conversation:

Coke or Pepsi? Do you realize scientific studies have proven that your decision may be influenced more by your emotions than by your taste buds? You may have a hard time identifying just how or why you make the decision, but more sophisticated marketers today are taking advantage of the studies done in this field and tapping into all five of your senses – influencing your choices. It doesn’t happen in one ad or even in one short campaign, but big corporations have learned the value of building emotional relationships through their branding and communications – and so can you!

IRiDiAN Group Presents:

	Kim Kubert Kim is IRiDiAN Group’s Vice President of Client Services. She brings with her a degree in marketing management and nearly 21 years of experience working with clients of all different sizes and shapes! Kim consults with clients on marketing budget allocation/marketing medium selection and she also helps direct creative and messaging to accomplish the marketing goals.
	Dawn Sailors After graduating with honors and a degree in Visual Communication and Design, Dawn settled in Omaha, where, in her first professional position, she helped a company expand their interactive services to include print work. When that organization was purchased, she was instrumental in the new entity developing and growing their interactive design department. Now, as IRiDiAN Group’s Art Director and Digital Media Designer, Dawn is able to contribute in all aspects of the marketing strategy.