DedicatedMedia and Peer39: In Adotas and over the Wire
2012
posted by Peer39 | on Adotas, Company News, DedicatedMedia, Partnerships No comments
It was a big day for talk about the outstanding results reported by DedicatedMedia and their use of Peer39 data. In several cases, the use of Peer39 data has helped Dedicated Media’s advertiser partners double their campaign CTR goals, while heavily outperforming impressions purchased utilizing different data sets. In a recent campaign for a major automotive manufacturer, the combination of Dedicated Media’s SMARTstack Technology and Peer39 data drove a 500 percent increase in the client’s click through rate. In a separate campaign for a computer software company, Dedicated Media’s SMARTstack technology identified Peer39 contextual segments that were 7 times more efficient at driving client conversions. || Read more
Tu B’shvat in Peer39
2012
posted by Peer39 | on Events, Holidays, Peer39 Labs No comments
It was the holiday of Tu B’shvat (the New Year for Trees) in Israel, and Team Peer39 celebrated in style. The R&D team spent the day in nature, planting, texting, picnicking, and taking pictures. Click here to see more of the action!
The Superbowl, Digitally
2012
posted by Peer39 | on AdSafe, Council for Accountable Advertising, eXelate, TargusInfo No comments
With special thanks to our friends at The Council for Accountable Advertising!
Peer39 Technology FAQ Videos Now Live!
2012
posted by Peer39 | on Itay Ovits, Jonathan Schler, Peer39 Labs No comments
We’re often asked about the technology advantages of Peer39′s page level intelligence. What makes Peer39 different? How is Peer39′s approach different? How do you do it? Well, we can’t divulge our secrets, of course, but we can share insights from technologists from Peer39 Labs (the company’s R&D center). Check out all the videos here. Meanwhile, here’s a sneak preview!
Andy Ellenthal in The Makegood
2012
posted by Peer39 | on Andy Ellenthal, Company News, The Makegood, Thought Leadership, Trends No comments
Don’t miss Andy’s interview on the front page of The Makegood. Great insights on the importance of Peer39′s page level intelligence for every ad buy.
Holiday Ad Targeting: Insights From the Frontlines
2012
posted by Peer39 | on Itay Ovits, Peer39 Labs, Semanticized, Trends No comments
By Itay Ovits
The BestBuy case
Of the $114 Million BestBuy spent on measurable media during 2010 4th quarter, a significant portion went to a national-TV campaign, starred by “Kenneth the Blue-Elf“, which started Nov 1st. Even though this campaign was considered as a success, this year, According to Advertising Age, BestBuy opted for a different approach, focusing on digital media for the first weeks of November, and starting TV ads only a day before Thanksgiving. “… online was a place (where) we could stand out” as BestBuy’s CMO, Barry Judge, put it. || Read more
Another day at the office…
2011
posted by Peer39 | on Holidays, Peer39 Labs No comments
Gift giving. A time of surprises. What do you get the your favorite QA team that they’ll remember for years to come? Let’s see. A round of drinks is so passe…leave it to our crack R&D department to innovate!
Peer39 Holiday Cards!
2011
posted by Peer39 | on Holidays No comments
We at Peer39 love the holidays. What a great excuse to come in from the cold with family and friends! For the occasion, we made up some holiday cards we hope you’ll enjoy! You can see the entire set here. Happy Holidays!
Partying at Peer39
2011
posted by Peer39 | on Holidays No comments