Revenue Marketing Transformation™

Revenue Marketing Transformation is the process of transforming your marketing organization from a cost center into an intregral part of the revenue engine. It starts with a vision of accountability. At the highest levels of the organization, the decision must be made that marketing will prove it’s accountability to revenue results.

The extent of change and the time it will take is different for each organization and is based on 6 key controls: Strategy, People, Process, Technology, Content, and Results. We call these controls the "RM6".

View a Brief Video About Revenue Marketing Transformation

Download The Revenue Marketing Transformation Whitepaper

The 6 Controls of Revenue Marketing Transformation™

We've identified 6 controls for managing your transformation, which we refer to as the "RM6". These need to be assessed and optimized to create the foundation of your journey to Revenue Marketing Transformation.

Create Your Own RM6 Gap Analysis Chart

Strategy: Strategy in this case is more than just the campaign strategy. It encompasses your strategy for change management as it pertains to the other 5 revenue marketing controls and your customer acquisition and growth strategies.

People: While we are a go-to resource for highly skilled people, we focus on how we help you build those competencies, align your stakeholders, enable sales, create an effective organizational structure, and build training and development in the key revenue marketing roles.

Process: Understanding how your customers buy and how to best manage the workflows and hand-offs necessary to facilitate that process is critical. It requires the discipline to test, measure, and refine everything from campaign and data management through lead and funnel management. Once processes are clearly defined and effective, opportunities to automate and accelerate them will be determined.

Technology: The technologies used between marketing and sales are changing rapidly. Marketing Automation, CRM, Analytics, Content and Social Media platforms are changing how marketers do their job, and no system can stand on its own. Based on your strategy, people, and processes, we’ll help you select, implement, and optimize the complete marketing and sales technology stack.

Content: It’s not just content. It’s revenue marketing content. We’ll help you establish the best practices for creating content that fuels your revenue marketing engine. From the blueprint to personas, messaging, analytics, and content operations, you’ll have a clear roadmap for success.

Results: Results are both the output from the other 5 controls and a control in and of themselves. Establishing the processes and discipline needed to measure your progress on the journey to revenue marketing transformation is critical. You won’t be able to measure revenue immediately. First, you have to build a practice based on measurement and analytics, understanding what the key metrics are, driving exceptional results, and maintaining the path toward revenue marketing.

The Journey to Revenue Marketing Transformation™

The journey to Revenue Marketing Transformation begins with first assessing your current status. Are you a traditional marketing department? Lead Generation? Demand Generation? Understanding where you are today provides the foundation for how you transform into a Revenue Marketing Center of Excellence. Where does your journey begin?

Watch This Brief Video About The Journey to Revenue Marketing

“Jeff's (Pedowitz) understanding of B2B marketing in today's multi-channel environment is cutting edge. He has a solid grasp of how to create and execute effective sales and marketing strategies seamlessly across channels.” Jeff Tanner, Associate Dean at Baylor University and Owner, BPT Partners

“When I made the decision to use Eloqua, I chose what I believed then and found out to be the most outstanding implementation company that I could have discovered, which was the Pedowitz Group.” ~Tom Weinbaum, VP Demand Creation, Foundation Source

"Pedowitz Group and Jay Famico (our trainer) were outstanding to work with. Very professional and intelligent on Eloqua." ~Doug Gaynor, VP Marketing, Metagenics

"We were very happy with all the work from the Pedowitz team and especially the hard work Jay Famico put into the implementation and training. We covered much more than we had anticipated and are off to a good start." ~Rachel Rabboini, Pyxis Mobile

"RightStart is exactly what we needed to get going. The team assigned to us is smart - -they get marketing and they understand the importance of ROI. We have launched our first campaign and already have ideas for two additional campaigns. I believe this investment is really going to pay off for us. Special thanks to our team – Jeff, Nic and Jay! They are very helpful and available when we need them – even outside of regular working hours!" ~Rose Cahill, SBLI

"I worked with Nic [Zangre, Eloqua Practice Lead] under a strenuous deadline for a global implementation of our marketing automation system. He created a new data model for us - a cross between what our legacy system uses and what our new automation system needed. He was relentless, tireless and always available. Nic's work ethic is unheard of and he has pride in everything he does. It would be an honor to work with him again in the future."
~Abby Cervantes, InterCall

"The Pedowitz Group was instrumental in helping us transition from an email engine to a marketing automation system. Their expertise and guidance was extremely valuable with our customer communications and they have helped us to become more agile with our marketing campaigns." ~Cambria Vaccaro, Sr. Director Marketing

“The Pedowitz Group helped us to seamlessly transition from one Marketing Automation platform to another; – including a complex CRM integration - in just one week! The people (Nic and Debbie) are second to none, the process (RightStart) is right on the money. We are pleased to say the results speak for themselves.” ~Edwin Thompson, Director Marketing Programs-Brainshark

"The team at Pedowitz have done a great job at translating our business requirements into the Eloqua system. We are confident that as we continue to tackle larger challenges, The Pedowitz Group will be able to keep delivering the input on best practices and execution we need to win."
~Jeffrey Yee, Marketing Manager, Demand Generation, Dun & Bradstreet Corporation

“Jeff is a consummate marketing visionary and professional consultant. He provided excellent work shops to Sybase marketers to elevate their eMarketing and TeleMarketing campaigns to marketing maturity levels. And, was extremely fun and creative to work with on every engagement. I highly recommend Jeff to Marketing executives and campaign developers to help them achieve best-in-class marketing." Jackie Kiley, Director of Corporate Marketing, Sybase

“Our partnership with the Pedowitz Group has been a truly beneficial experience for us since day one. Working with them has given us the opportunity to utilize and maintain our data more effectively, while also creating unique, successful marketing campaigns across multiple channels. We have found the Pedowitz Group to be adaptable, responsive and supportive, and we look forward to our continued relationship.”
~ Robert Rowell President, Golden State Warriors

“From the perspective of a marketing executive, I think every person in marketing has a clear view of the end destination. What we really need is someone to help us make that journey and that’s what The Pedowitz Group provides.”
~Jim Kanir SVP Sales and Marketing, M5

“The Cavaliers are making great strides in leveraging technology to increase fan engagement and drive revenue across ticketing and sponsorship programs.  As we continue to grow our success in sponsorship revenue and texting programs, we have partnered with one of the top firms in the field, The Pedowitz Group, to help take us to the next level.”
~ Mike Tomon VP Sales and Services, Cleveland Cavaliers

“The processes behind the implementation are well thought out. Jay Famico (our SmartStart expert) was great and has gone above and beyond in assuring that this transition was smooth for us.”  The Allied Group, Melanie Barros, Sales & Marketing Automation Manager