IRS Q4 2011

IRS Q4 2011: Top 10 Hindi Magazines

Top Hindi magazines except Meri Saheli witness decline. Impressive entry by Samanya Gyan Darpan in top 10 list at No. 3 while Vanitha is out of the top 10 club
  • IRS Q4 2011: Top 10 English Magazines
  • IRS Q4 2011: Top 10 language dailies
  • HT Mumbai becomes stronger No. 2; HT Delhi continues as No. 1
  • IRS Q4 2011: Top 10 Hindi dailies
  • IRS Q4 2011: Top 10 English dailies

Print

DNA fast approaching the 1 million mark

India’s No.6 English daily DNA claims that its national readership (AIR) is almost 9 lakh readers
  • Bhaskar Das has new role at BCCL
  • Architechtural Digest debuts in India
  • India Today Conclave to focus on ‘Securing the global promise’
  • Dainik Bhaskar announces 2nd edition of Power Vision Conclave
  • Dainik Jagran re-launches its Hindi website Jagran.com

Advertising

Agnello Dias on Cannes Titanium & Integrated Jury

Rob Reilly, Worldwide Chief Creative Officer of Crispin Porter +Bogusky (CP+B), has been named President of the jury
  • DDB Mudra leads Indian tally at Adfest 2012
  • Limca goes back to Leo Burnett after a decade
  • Glo makes Sprite go vernacular
  • Universal Music launches division to create brand anthems, corporate jingles

Ad Craft

Haier launches new campaign for its Refrigerators

Conceived by Crestra Communication, the campaign retains its brand positioning ‘Jhukna Mat’; watch the TVC here
  • Vodafone brings back the ‘BlackBerry Boys’
  • KFC turns ‘So Good’ in its new campaign
  • Father-daughter duo charm the viewers in Oreo’s new TVC

Television

Assembly elections: Star News leads on counting day; Aaj Tak rules across 5 weeks

Zee News tops on counting day in one TG; close fight for No. 2 during the five weeks of the electoral process
  • Max pulls out all stops in its IPL marketing campaign
  • Smeeta Neogi quits as Marketing Head of ET Now & Zoom
  • CNN-IBN leads pack in Assembly elections coverage
  • Sony sweeps Ficci Frames 2012 awards; Star Plus remains best channel
  • Channel [v] launches the first ever reality show on teen crime ‘Gumrah’

Radio

Radio One launches Bollywood Baadshah quiz

The quiz show to test the music quotient and find out who is the real Bollywood Baadshah
  • Rajat Uppal joins RedFM as General Manager, Marketing
  • Entries called for Mirchi KAAN Awards 2012
  • After Ramayana, Fever 104 FM brings another epic series Gandhi
  • Grand Jury decides the winners of Mirchi Music Awards
  • Internet radio makes a mark in last-mile consumer connect

Marketing

Brand Milkmaid celebrates 100 years with ‘Creations’

Publicis has created three TVCs to establish the new range quickly in the market and strengthen the legacy of a 100-year-old brand
  • Apollo Munich appoints Sourav Ganguly as brand ambassador
  • Dollar joins hands with Akshay again
  • Now, Pepsi ‘Changes the Game’ of Football with T20 Football

Digital

LinkedIn announces first ever B2B Connect for Indian marketers

Exclusively for Indian marketers, the event will take place on April 17, 2012 at the Grand Hyatt, Mumbai
  • Rakesh Gopal joins Mogae from India Today Group
  • Sify.com sports new look
  • ApnaCircle.com adds new features
  • Grasshoppers launches digital arm ‘grownup’

Bollywood

Movie Review: Kahaani

This KAHAANI is interesting!
  • Chillar Party wins three National awards
  • American Tourister announces association with Agent Vinod!

Industry Briefs

Discovery Science brings new series ‘Heavy Metal Task Force’

Premiering on March 23, ‘Heavy Metal Task Force’ will be telecast on every Friday at 10:30 pm
  • CNBC-TV18 lines up a powerpacked budget day finale

Interviews

Interview: Rohit Kumar, Deputy Vice-President, Marketing, Zee News

With the elections being recently held in the country, Zee News 'Aapka Vote Aapki Taqat' (AVAT) was pushed by the news channel in a big way. Rohit Kumar, Deputy Vice-President, Marketing, Zee News explains the initiative
  • Interview: R Shivashankar, Director South Asia, Lavazza
  • Interview: Santosh Padhi, CCO & Co-Founder, TapRoot India
  • Interview: Anthony Rhind, Co-CEO & Marketing Director, Havas Digital

Guest Times

Flashback 2011 – Way forward 2012

'A look into the future of digital media in the context of advertising' by Dinesh Swamy, Creative Director, Digital Law & Kenneth
  • 2012: When social marketing will bec
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