Google is Planning to Penalize Overly Optimized Sites
By: Sanity
March 18, 2012, 2:09 am 8 Comments
This is an interesting move by Google but not completely off the rocker for them. Last year they blocked search results from the co.cc domain because they believed they polluted the search results.
Google plans to penalize overly optimized sites because they want to level the playing field for other websites who do not concentrate on such efforts. Basically there are sites out there that completely focus their efforts on SEO and not content and those results would rank higher than sites that don’t focus on SEO.
Google Engineer Matt Cutts explains the following: “We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect.”
The search engine at Google is about to go through a major overhaul and de-prioritizing sites with heavy SEO is just a small part in the big picture to bring better search results. The changes to the search engine will be coming in the next few months.
My Opinion
Now I can see two separate arguments on this matter, the people who spent a lot of time on SEO and the people who did not. Honestly from what I have seen from results on Google I am all for this change because I am tired of finding results for sites that make no sense for what I have searched for. The people who spent a lot of time on SEO will likely not enjoy this change but most of those people have taken to link exchanges and keyword spamming on their blogs and sites. This change will help sites that may not understand the SEO game but have great content, so I look forward to better results. Who knows exactly what Google will be looking for.
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It’s about time.
It seems like every interesting subject I search on returns a first page of what look like cookie cutter websites all saying the exact same thing. None of those websites offers any form of interaction. They state what “reality is according to them” and they get on the first page of Google search results somehow.
I think that if some site is going to present themselves as an authority on any subject, they should be forced to have a comment area. If they won’t do it, then Google marks them downwards in the rankings because it is only through comments that the public can debunk the falsehoods put out by these sites.
I don’t understand why Google needs “algorithm changes” to fix things. If I can put in a keyword and get back a page of nothing but duplicate pages saying the exact same thing, can’t just one of those Google employees do the same thing? Don’t they have campuses full of people?
What I am suggesting is not overwhelming if that is what you are thinking. I am not suggesting searching every topic in the world. The spammers only go after topics that bring in traffic or are controversial. So get a real Google person to sit in front of a browser and put in search terms that are currently popular or controversial, and search terms that will be popular to human beings for the rest of the time they exist, like abortion, or rape treatment or things of that nature.
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Hi
Lets hope that bounce rate will be taken into consideration. As always there is good SEO and bad, if you are already getting a good bounce rate for your optimised site (keyword density, content, meta details, back links from relevant sites etc, etc) then surly this is proof to Google that keywords and SEO are relevant to search results. So in my opinion, carry on doing as you are. But if you have a high bounce rate.. mmmmm room for more work (or stop the black hat).
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