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The European Marketing Dynamics Summit (formerly the European TransPromo Summit) is an educational forum for marketers, advertisers, service providers, and vendors on cross-media direct marketing opportunities and strategies. Challenges related to new media, changes in consumer behavior, the market environment, and global expansion have all contributed to reasons why businesses are seeking new ways to market to, communicate with, and reach customers. Marketing service providers and print service providers must re-evaluate the services they are offering to customers and the role that they want to play. TransPromo and other cross-media marketing campaigns that blend print and other media offer ways to accomplish this. The 2009 program was designed to educate attendees on the strategies, techniques and tools for fusing the traditional transaction document with marketing messages to enhance customer communications, improve customer retention, and increase revenue. The 2010 event will continue to focus on TransPromo and will become the first event in Europe to demonstrate how to integrate print, online, mobile and social media to deliver other interactive marketing campaigns that drive business results.
Who will attendand why? IT Professionals: Understand the integration of key technologies and infrastructure requirements for implementation Print & Marketing Service Providers: Discover what Enterprise Marketers/Agencies need and how to better meet their new and expanded needs for engaging customers in a dialogue learn what is working and how to sell/deliver Vendor Community: Uncover vertical markets and applications and specific workflow integration requirements learn what is working and how to enable print service providers, enterprises and agencies in utilization of dynamic and interactive marketing techniques
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