Moderator: Greg Finn, Chief Marketing Officer, Cypress North (@gregfinn) Q&A Moderator: Noran El-Shinnawy, Director of Marketing, BoostCTR (@noranshinnawy) Speakers: Addie Conner, VP, Advertising, SocialCode (@socialcodeinc) Matt Lawson, VP of Marketing, Marin Software (@marinsoftware) Will Scott, President, Search Influence (@w2scott) Marty Weintraub, CEO, aimClear (@aimclear) First up is Matt from Marin Software.  He says consumers exposed to [...]

Building Buzz On Twitter: Getting Followed & Retweeted Moderator: Elisabeth Osmeloski, Managing Editor, Search Engine Land (@elisabethos) Q&A Moderator: Jennifer Slegg, Owner, JenSense.com Speakers: Drew Conrad, Social Media Marketing Specialist, ZAGG (@drewconrad ) Carrie Gouldin, Web Community Manager, ThinkGeek Chris Silver Smith, President, Argent Media (@si1very) Chris Silver Smith was up first, and he starts [...]

When you have a blog, there are many  fixes and changes that many wish they could do to their blog to make it better, more user friendly or simply safer, but many bloggers tend to run into two problems.  Either they lack the skills needed to make the changes or the amount of time it [...]

When most people sit down to do SEO on an established site, chances are pretty good that a lot of the content was created simply to add content.  And while some might have been designed with SEO in mind, chances are good – especially on larger sites – that there is a lot of content that [...]

Now that social media is the big thing that many companies are trying to roll out, those (often inexperienced) companies often just tell their employees to sign up for Twitter, or make a group at Facebook, and then go to town on it.  But what if that employee defects from the company and takes those Twitter, [...]

When you first thought to choose an avatar, you probably didn’t put much more thought into it than hitting the browse button until you saw one that looked half ways decent and you hit upload.  But nowadays, your entire online identity can be tied into your avatar, and it can become an iconic representation of [...]

Think about the last 10 things you Twittered? Was anything personal? Did you mention what you were having for dinner or what you are watching on TV? Or do you only twitter things that are strictly business? Now think about your blog. While all your blog posts can be about business, do they have personality [...]

Sometimes the best articles or blog entries can be something you have written off the top of your head about a hot topic – something that is trending in your niche and about to hit that tipping point that turns it into a hot topic that everyone is suddenly talking about.  However, you need to find these [...]