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Sony Introduces the +U App to Make Volunteering Easier and More Social

Sony is rolling out a new Android mobile app...

21 March 2012

  • Vans Vault Goes Retro in the 2012 Spring Collection

    American footwear brand Vans has drawn inspiration from its rich heritage for the new Vans Vault spring collection. The new range is not wholly dedicated to old looks, but still is heavily influenced by traditional styles. Unlike another...

    21 March 2012

  • Coca-Cola Offers ‘Happy Megabytes’ to Brazilian Youth

    Coca-Cola is not only sharing happiness, which became the key theme of its advertising efforts, but also provides younger generation with an access to the Internet. The brand teamed up with Ogilvy to develop a...

    21 March 2012

  • Volkswagen and Stupid Cancer Supporting Young Adults Affected by Cancer

    Volkswagen America has teamed up with the Stupid Cancer Foundation to kick off a cross-country road trip to raise awareness in support of young adults suffering from cancer.

    21 March 2012

  • Internet Explorer 9 Returns in a New Shape and Size

    Microsoft is promoting its new Internet Explorer 9 browser in a fun unusual way under the slogan ‘The browser you loved to hate.’

    21 March 2012

Industry News

  • Parker Williams Creates New Snacking Brand with a BIG Personality

    Parker Williams has created the naming, identity and graphic design for Llama’s, a range of fun savoury snacks as part of Tesco’s venture brand...

    20 March 2012

Opinion

  • Making a Statement

    As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?

    13 March 2012

  • Datsun Will Be Back to Developing Markets

    Nissan has announced it brings back the Datsun brand to developing markets. Datsun that was the predecessor to the Nissan brand in 1930's becomes its third global brand after Nissan and Infiniti. The new Datsun range is planned to roll out in 2014 in India,...

    21 March 2012

  • Sony Rolling out the Made of Imagination Xperia Series

    Sony is rolling out its first own-branded, after the transition with Ericsson, Xperia smartphones this week...

    20 March 2012

  • AXE Tells Why It’s Important to Endure All the Difficulties in Your Relationships with a High-Achieving Woman

    AXE teaches guys how to “stay cool” in situations that might be irritating or stressful and always remember that patience is really rewarding. The controversial body care brand usually preaches that men should be open and do not hide their emotions, which are related to their...

    20 March 2012

  • Artists Are Challenged to Create the Design of the Dunlop Sponsored Ferrari

    Following its annual tradition, Dunlop has announced a competition for designers to create the look of the Dunlop sponsored Ferrari at the Le Mans 24 Hours this year.

    20 March 2012

Events

  • Pentawards 2012: Submission Period Opens on April 2

    Pentawards, the first and major worldwide competition exclusively devoted to packaging design in all its forms, calls packaging design creatives from around the globe to enter the 6th edition of the contest, the...

    16 March 2012

Trends Overview

  • Ad Spend in 2012: BRIC on the Rise

    Media, the power which has an indisputable influence on people’s minds, purchasing habits, lifestyle and political choices, hardly can do without ‘financial partnering’ with companies and organizations that need to get into the spotlight. The volume of advertising in media depends both on...

    5 March 2012

Most Viewed

  • Citroën Explores ‘Créative Technologie’ with a Series of ‘Cinemagraphs’ for New Ds5

    In a first for the automotive industry, Citroën UK has created a series of ‘cinemagraphs’—subtly moving images—to present the boldly-styled New Citroën DS5 in a...

    25 November 2011

  • Toyota Announces New Global Vision, Unveils Goals for 2015

    On March 9, Toyota unveiled its new global vision appealing to both the employees and customers of Toyota Motor Corporation worldwide and outlining the growth strategy for the future.  According to the authors of the vision, it incorporates the lesson learnt by the company and...

    10 March 2011

  • Canon and Ron Howard Released a Movie, Inspired by Photos, on YouTube

    The popular camera brand Canon and Hollywood producer Ron Howard released a short film entitled 'When You Find Me,' inspired by eight crowdsourced photos. In summer, the brand and the...

    19 December 2011

  • Benetton Explores the Poo Theme in the New Issue of COLORS

    From lip-locks to… poo. Benetton, the apparel brand which has recently launched its new campaign featuring kissing political leaders, now is exploring another facet of life, which is much less enjoyable. November is the...

    22 November 2011

Partner Section

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Interviews

Vladimir Djurovic, CEO and founder of Labbrand, branding consultancy, China:

“The old paradigm of speed that was the winning formula for emerging countries is not enough [for China]”

Ted Mininni, President of Design Force Inc., USA:

“Advertising brings consumers into stores but packaging either sells the product or fails to sell it at the shelf”

James Boulton, Creative Director of Claessens International, London:

“When it comes to brand development it is important to communicate honestly with the consumer, so that they don’t feel tricked”

Jobs on Popsop.com

News editor/Feature editor/Reporter

Expert Columns

Darren Foley
Pearlfisher

Making a Statement

As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?

Ted Mininni
Design Force Inc.

Visual versus Verbal Communication: Why Packaging is So Essential to Brand-Building

Verbal brand communication tends to be the primary focus of marketers. Consumer product companies are fond of creating clever taglines. Producing advertising for print and digital media.

Dave Timothy
Anthem Worldwide

Consumer Polarisation as Mid-Range Brands Are Put on Ice

Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!

Greg Taylor
Elmwood

Sshh branding... The quiet revolution

Constantly being bombarded by brand extroverts making the most of their newfound ‘transmedia’ opportunities? These days, it’s almost impossible to escape the various digital demands of ‘your community’ or the intrusive molestations of brands.

Renée Whitworth
Flood Creative

Getting Art into Marketing

Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging.

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