Sony is rolling out a new Android mobile app...
21 March 2012
American footwear brand Vans has drawn inspiration from its rich heritage for the new Vans Vault spring collection. The new range is not wholly dedicated to old looks, but still is heavily influenced by traditional styles. Unlike another...
21 March 2012
Coca-Cola is not only sharing happiness, which became the key theme of its advertising efforts, but also provides younger generation with an access to the Internet. The brand teamed up with Ogilvy to develop a...
21 March 2012
Volkswagen America has teamed up with the Stupid Cancer Foundation to kick off a cross-country road trip to raise awareness in support of young adults suffering from cancer.
21 March 2012
Microsoft is promoting its new Internet Explorer 9 browser in a fun unusual way under the slogan ‘The browser you loved to hate.’
21 March 2012
Parker Williams has created the naming, identity and graphic design for Llama’s, a range of fun savoury snacks as part of Tesco’s venture brand...
20 March 2012
As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?
13 March 2012
Nissan has announced it brings back the Datsun brand to developing markets. Datsun that was the predecessor to the Nissan brand in 1930's becomes its third global brand after Nissan and Infiniti. The new Datsun range is planned to roll out in 2014 in India,...
21 March 2012
Sony is rolling out its first own-branded, after the transition with Ericsson, Xperia smartphones this week...
20 March 2012
AXE teaches guys how to “stay cool” in situations that might be irritating or stressful and always remember that patience is really rewarding. The controversial body care brand usually preaches that men should be open and do not hide their emotions, which are related to their...
20 March 2012
Following its annual tradition, Dunlop has announced a competition for designers to create the look of the Dunlop sponsored Ferrari at the Le Mans 24 Hours this year.
20 March 2012
Pentawards, the first and major worldwide competition exclusively devoted to packaging design in all its forms, calls packaging design creatives from around the globe to enter the 6th edition of the contest, the...
16 March 2012
Media, the power which has an indisputable influence on people’s minds, purchasing habits, lifestyle and political choices, hardly can do without ‘financial partnering’ with companies and organizations that need to get into the spotlight. The volume of advertising in media depends both on...
5 March 2012
In a first for the automotive industry, Citroën UK has created a series of ‘cinemagraphs’—subtly moving images—to present the boldly-styled New Citroën DS5 in a...
25 November 2011
On March 9, Toyota unveiled its new global vision appealing to both the employees and customers of Toyota Motor Corporation worldwide and outlining the growth strategy for the future. According to the authors of the vision, it incorporates the lesson learnt by the company and...
10 March 2011
The popular camera brand Canon and Hollywood producer Ron Howard released a short film entitled 'When You Find Me,' inspired by eight crowdsourced photos. In summer, the brand and the...
19 December 2011
From lip-locks to… poo. Benetton, the apparel brand which has recently launched its new campaign featuring kissing political leaders, now is exploring another facet of life, which is much less enjoyable. November is the...
22 November 2011
To schedule an interview, email at talktome@popsop.com
“The old paradigm of speed that was the winning formula for emerging countries is not enough [for China]”
“Advertising brings consumers into stores but packaging either sells the product or fails to sell it at the shelf”
“When it comes to brand development it is important to communicate honestly with the consumer, so that they don’t feel tricked”
News editor/Feature editor/Reporter
As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?
Verbal brand communication tends to be the primary focus of marketers. Consumer product companies are fond of creating clever taglines. Producing advertising for print and digital media.
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!
Constantly being bombarded by brand extroverts making the most of their newfound ‘transmedia’ opportunities? These days, it’s almost impossible to escape the various digital demands of ‘your community’ or the intrusive molestations of brands.
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging.
Enter your email address:
Copyright © 2011 Popsop Ltd. All rights reserved. Brand news. Brand design. Package design. Branding agencies. Brand experts | media@popsop.com