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If you've been down to your local supermarket recently, you may have noticed that Carling has a new look. Yes, we've revamped our packaging to reflect our refreshingly great taste, but that's not all that's changing - with new Carling packaging comes a new Carling advert! Created by award-winning music video and commercial director Walter Stern, the advert shows one man's Brilliantly British Journey to reach his goal of Carling refreshment.
The new Carling commercial debuted on Friday 16th September at 8.50am, during ITV1's coverage of the New Zealand v Japan game at the Rugby World Cup. Stern has created a visually stunning piece of film-making that evokes Carling's strong connection with festivals, sport and all the things that make Britain great.
We hope the ad gets people talking and one thing we're sure you're going to be asking is: "What's that great song from the Carling ad?" For the answer, you need look no further than rising star Alice Gold. Her brilliant cover of the 1960s classic Wondrous Place provides the audio accompaniment to Stern's visuals and we reckon they make the perfect team. 'Wondrous Place' by Alice Gold can now be downloaded from iTunes. Also watch it on YouTube.
We're very proud of the new Carling ad and we hope you love it too.
Visit our new YouTube channel now to have your say on our new Carling ad!