Research Shows Associations Measuring Social, Mobile ROI

Researchers at PQ Media say the average U.S. adult spends about 400 hours a year on the Internet, with about one-fourth of that time devoted to social media activity. All that activity should be measured, but only measure something if you can learn from it.
By Hank Berkowitz
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Scared to Use Twitter?

You don’t have to be an expert or frequent Twitter user to benefit from it. Association professionals can use Twitter to expand professional knowledge, participate remotely in events and connect one-on-one with members. Start slowly, and you’ll soon feel comfortable using it as much or as little as you want.
By Kelly Donovan
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10 Best-Read Tech Articles of the Past Year

What were the most popular technology topics for associations in 2011? We took a moment to reflect on Association Adviser’s most frequently read information technology columns during the past 12 months. Our review shows that associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms.
By Association Adviser staff
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Association Spotlight Roundup

This month’s spotlight on communications excellence falls on these forward-thinking associations who’ve developed resourceful solutions to today’s complex multi-platform membership outreach challenges. Savvy associations are thinking outside the cozy confines of their membership lists to position their magazines for industry-wide distribution and consumption.
By Association Adviser staff
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Association Members Using Smart Phones for a Lot More Than Talking

Do members still use their smartphones for voice conversations? Yes, but not as often as they do for downloading videos or for texting. See what else association members have to say about how they use their smartphones.
By Association Adviser staff
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Best of the Web

@rockettm: Association demographic trends for 2012 (and what to do about them) #csae #asae #assnchat ow.ly/9l2cG via @XYZUniversity

Pinterest for Associations: New Audience, New Addiction
Deirdre Reid
Avectra
Do you pin? Are you wondering how to make Pinterest work for your association? Deirdre Reid presents some examples of how association staffs are making use of virtual pin boards for staff development, industry showcases and more.
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