Speaking

Deane Ogden speaks to Creatives, fine arts groups, and creative community organizations all over the world about the convergence of art and business and the necessary skills needed to run successful creative arts companies in the modern digital age. Deane is passionate about the issues facing modern Creatives in today's business world and the emerging roles that technology and progress are playing in changing the landscape of creativity across all disciplines.

Deane has presented to educators, music composers, marketers, film and television actors, software developers, performance artists, entrepreneurs, and students and has worked with numerous organizations and companies such as the Percussive Arts Society International Convention (PASIC), the National Association of Music Merchants (NAMM), University of California at Los Angeles (UCLA), the Screen Actors Guild, Azuza Pacific University, Modern Drummer Magazine, Behance Network, and Pepperdine University.

His speaking style is casual, dynamic, hilarious, energetic and personal. Deane fully understands who his audience is, and he customizes every presentation to comfortably reach each audience member on a personal level.

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SPEAKING TOPICS

Deane can speak on anything that you want him too, really, but here is a sampling of some of the things he is extremely fired up about—issues that involve the current state of the Creative Community and the need to educate Creatives on how to thrive and survive in this new age of business.

Ultimate Creative Influence: Discovering the True Power of Creativity

Regardless of the fact that arts programs in education are being slashed in favor of big sports and prettier computer labs, the hard evidence shows that now more than ever Creatives are being invited to tables that, before, only the elitest of the elite educational minds were given a seat. Avatar and Titanic director James Cameron was asked to help solve the Deepwater Horizon Oil Spill disaster. Actors Leonardo DiCaprio and Sean Penn both serve within several think-tank organizations on global warming and environmental policy initiatives. The truth is that Creatives are some of the only people who can solve certain problems, and people are starting to recognize why.

As a person driven by your ability to create things out of thin air, you are different: You think differently, you respond to change differently, and you act differently according to your internal wiring as an artist. Therefore, you can achieve results that are different of those achieved, or even imagined possible, by non-creative people. In this talk, Deane shows you how to channel your creativity towards out-of-the-box solutions in personal life, business, civics, and social situations. For the first time, you might understand why you were given this gift of creativity, where it comes from, and how you can harness it to build powerful creative influence in the months and years to come.

Killing the Culture of Free: Thriving Creatively in a Cheapskate Economy

In the words of D'Jay: It's hard out there for a pimp. The decline of value on art as a cultural form of expression, brought on by the likes of illegal downloading, consumer technology, and a credit-only based system of compensation, has defined the new Culture of Free and replaced many of the long-established avenues to becoming a full-time creative artist. How do you prove the value of custom-made artistry to a mindset that doesn't believe in paying for it to begin with?

Deane will offer a step-by-step process on how to create "demand" for what you do as a Creative as well as how to carefully educate potential clients on the benefits of your custom creative services over cheaper canned or pre-made materials for their projects. Deane will also dive deep into several real-world case studies—both from his own career as a professional composer and musician as well as from several of his colleagues in the creative arts industries—that illustrate various methods of conceiving, planning, and sustaining successful creative businesses that fly in the face of today's "something for nothing" business climate.

How to Do It All Perfectly: Using Technology to Pace Your Creative Schedule

"Do you ever sleep?" The secret to Deane's seemingly non-stop activity as a composer, musician, and creative consultant is that he uses technology every day to offload much of the administrative heavy lifting among his various teams and communities. He relies on email, iPhones, various desktop tools, and social media software to get the things done that need doing, but implements these tools in drastically differently ways than most people in his field do with the goal of carving out more time to make stuff. In this presentation, Deane will lay out a simple, solid, and sustainable strategy for any artist who struggles with the delicate dance of effectively managing their personal time, marketing themselves online, handling the day-to-day administrative tasks of running a creative company, and, oh yeah... still getting real work done in their creative space.

Deane's custom approach covers how to set-up specialized systems that will handle a variety of tasks including daily distractions, website maintenance, email, social media marketing, and even other more archaic systems that were popular back in caveman times: Little things that used to be known as human interaction and business etiquette. This talk is about combining the various tools of the web with superior client-focus and how it will improve the way you do business as a well-rounded creative force within YOUR industry.