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Decentrix
BIAnalytix™ is a powerful Media Business Intelligence (MBI™) and Media Data Warehouse Solution tailored specifically for the analytic needs of Media, Telecommunications and Advertising companies. The BIAnalytix™ Media Business Intelligence solution provides the indispensible source for data analytics for the well informed media professional and targets media enterprises that aspire to grow using analytics and the power of measurements.
Media Business Intelligence is Decentrix, Media Business Intelligence is BIAnalytix, Media Business intelligence is our focus, Media Business Intelligence is our total business
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Media Companies, Telecommunication companies and Advertising Agencies today are overwhelmed by the challenge of the large amount of data they collect about their business on a daily basis and their inability to readily
access that data in a meaningful and strategic way. BIAnalytix™ Media Business Intelligence Solution was purpose built to solve this problem and leading media companies today
are gaining a competitive advantage by using
the
power of BIAnalytix™ to rapidly access this wealth of information to
make better decisions, improve their business processes, and increase
the bottom line. | | | | VISIT OUR DECENTRIX BLOG
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BIAnalytix™ Media Business Intelligence is fast and intuitive. Its speed is analogous to web based search engines that we all use and have become dependent on over the past decade. The result is to provide media specific business analysis at your fingertips when you need it to reveal knowledge and insights about the business that would otherwise be unknown or simply too hard to find. This translates to a competitive advantage in the marketplace that ultimately separates your corporation from your competition.
BIAnalytix™ Media Business Intelligence provides a very rapid way of combining, accessing and analyzing large amounts of information on campaign planning, sales, inventory, web revenue and visitors, programming rights and distribution, audience research data, as run statistics, customers, accounting data and more. This information and intelligence is presented in a meaningful way to executives and business decision makers in "Dashboards" that not only display the performance and trending of the business, but also allows filtering, slicing and dicing of the data in real time.
The Key Performance Indicators (KPIs)
of the business are represented in simple to read graphs and tables that are accessible by executives 24/7 through a secure corporate web portal (MPort™). These graphs and tables allow drill down to any level of detail in a matter of seconds, not hours, days or weeks, as with old reporting methods. Decentrix provides an established group of KPIs that are standard performance indicators for the industry and these can readily and easily be customized and built on to expand the breadth of analysis.
A "quick start" is achieved by utilizing our pre-established and proven BIAnalytix™ media specific ETL called METL™, our media specific data warehouse called MStar™ and our media specific OLAP Cubes called MCube™. Decentrix's executive and consulting team has many decades of technology experience in the broadcast, cable, satellite and advertising markets in providing sales analysis, traffic, scheduling, programming, and financial systems and many decades of technology experience in the deployment of web based site development and analytics. We are uniquely positioned to deliver media specific Business Intelligence (MBI™) since we not only understand the analysis of traditional media data, but we also understand the implications of the convergence of traditional media and the Internet.
Our consulting team works with media executives in the implementation and the training of staff to complete a working solution within just 90 days from the first extract to our media data warehouse Star Schema MStar™
(after any historical data has been loaded).
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DASHBOARD MODEL |
The Decentrix BIAnalytix™ toolset provides powerful tools for each component of the Media Business Intelligence (MBI™) solution:
- METL™ - Media Extract, Transform and Load tool to import standard and customized data - Revenue, Capacity, Program Expenses...
- MStar™ - Database tool for the data warehouse - to structure the full paced transaction history
- MCube™ - OLAP (On-line Analytical Processing) tool to manage all the cube subtotals for fast drill-down analysis
- MPort™ - Analysis Presentation and Portal tools - allowing the creation of scorecards, dashboards, reports and visualization in graphs, charts and maps, plus tools to customize the analysis layout for job roles and users
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The Quick Start installation and knowledge transfer process consists of:
- BIAnalytix™ Business Intelligence Media Modules - MBI™
- METL™ - ETL for media source data
- MStar™ - Data Warehouse star schema design
- MCube™ - Pre-defined OLAP Cubes and Measures
- MPort™ - Standard analysis BIAnalytix™ views/reports
- MPort™ - Sample Portal dashboards and web-parts
- Hardware, Software, and staff resource requirements
- Installation management
- Knowledge Transfer
- Administration training
- Enhancement training
- User training
- Prerequisites
- Data sources available for extraction to the Data Warehouse
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