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About Trust

The 2012 Edelman Trust Barometer examines trust in four key institutions -- government, business, media, and NGOs -- as well as communications channels and sources. This is the 12th year of the study and this year we took a deeper look at what drives trust.  

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The State of Trust

Data and insights about trust in business, government, media and NGOs around the world -- featuring results from 25 countries.

  • Other Key Findings
  • Credibility of Gov't Officials, CEOs…
  • Japan and the Fragility of…
  • Social Media Surges as Skepticism…
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Trust in Institutions

How levels of trust in business, government, media and NGOs compare, and what we can learn from the results.

  • Diversification of Media Continues
  • Government Trust Breakdown
  • Business Has Hurdles to Clear
  • NGOs Most Trusted Institution Globally
  • Financial Sector Least Trusted
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The Path Forward

The data reveals that the factors responsible for shaping current trust levels are less important than those that will build future trust.

  • What Drives Trust
  • Business, Government Not Meeting Expectations
  • 16 Attributes of Trust
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