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Making a Statement
As human beings we are often resistant to change and very quick to make rash and hasty expressions of taste, criticising and discounting a design because its newness makes us feel uncomfortable or challenged. But isn’t this one of design’s fundamental purposes? To question, to provoke, to push us for a response?
13 March 2012
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Visual versus Verbal Communication: Why Packaging is So Essential to Brand-Building
Verbal brand communication tends to be the primary focus of marketers. Consumer product companies are fond of creating clever taglines. Producing advertising for print and digital media.
12 March 2012
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Consumer Polarisation as Mid-Range Brands Are Put on Ice
Looking back at previous times of austerity, our lives and shopping habits seemed a lot simpler then. People used to save up for what they wanted and ‘make do and mend’ was a way of life, rather than a fashionable hobby. However, with so many years of boom before the bust, we have tasted the good life, and we liked it!
9 March 2012
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Sshh branding... The quiet revolution
Constantly being bombarded by brand extroverts making the most of their newfound ‘transmedia’ opportunities? These days, it’s almost impossible to escape the various digital demands of ‘your community’ or the intrusive molestations of brands.
6 March 2012
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Ad Spend in 2012: BRIC on the Rise
Media, the power which has an indisputable influence on people’s minds, purchasing habits, lifestyle and political choices, hardly can do without ‘financial partnering’ with companies and organizations that need to get into the spotlight. The volume of advertising in media depends both on...
5 March 2012
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New Research by Creston Unlimited Reveals Emotions Behind Purchasing a Brand Product
Branding consultancy Creston Unlimited in conjunction with ICM carried out a research, which figured out that most of people’s brand...
2 March 2012
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Getting Art into Marketing
Product design is pretty much pervasive now. What was once more of a “behind the scenes” competitive advantage is now an open and assertive part of the messaging.
17 February 2012
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Q&A with Vladimir Djurovic, CEO and founder of Labbrand, branding consultancy, China
Popsop speaker, Vladimir Djurovic of Labbrand, discusses what is 'modern China' today, how Internet censorship influences digital marketing strategies of both local and global brands in the country, and what marketers should be aware of entering China.
16 February 2012
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Ted Mininni, Design Force Inc.: “Advertising brings consumers into stores but packaging either sells the product or fails to sell it at the shelf”
American packaging design industry veteran, Ted Mininni of Design Force, considers how the design providers became more 'left-brained' and analytical over years, shares the firm's 'survival strategy' for the recessionary times and recommends some good and inspiring read for the U.S. peers.
13 February 2012
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Have-a-go New-bloods
More and more new-bloods don’t give a stuff anymore about working for someone else. We could be about to witness the emergence of a new creative peer group, one that’s prepared to do it for itself. The idea that ‘doing it for yourself’ rather than doing it for ‘the boss’, the establishment, the company, is one that new-bloods are quickly embracing.
10 February 2012
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