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Families

Designer: Herb Lubalin

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Featured: 12/01/2008

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Tags: Herb Lubalin

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25 comments so far!

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    Lawrence Anderson

    Dec 15, 2008 at 20:00 | Permalink

    I absolutely love this logo.

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    Tom

    Jan 12, 2009 at 1:12 | Permalink

    Am I supposed to be able to read what that says under the “ili”?

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    icoland

    Jan 15, 2009 at 22:48 | Permalink

    wonderful mark!

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    Charles Darwin

    Feb 2, 2009 at 14:28 | Permalink

    First feeling: Yes, it is funny and family is visible. It will work on website.
    But’s:
    - Will it work on highway billboard? (You don’t have time to think, you need to read it immediately.)
    - Could some color change help to logo?

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    Ahab

    Feb 2, 2009 at 18:37 | Permalink

    @ Charles Darwin:

    Are you serious? Wow.

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    P-Rod

    Feb 2, 2009 at 18:56 | Permalink

    Darwin,

    The Internet wasn’t but a twinkle in Al Gore’s eye in the 1970s when this logo was designed. A 40-some year-old logo which holds up under a much evolved (forgive the Darwin pun) 21st century microscope is damn near perfect. Strong strokes, simple type/iconography will translate brilliantly on outdoor applications. Those who cannot read this logo on a billboard are 1) legally blind and 2) shouldn’t be driving.

    Please kindly inform yourself before posting. Thank you for your consideration. Chin up, kiddo.

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    icoland

    Apr 6, 2009 at 2:32 | Permalink

    I disagree with Darwin here.

    First you don’t have to recognize the play on letters. It’s like a bonus when people get when exploring the logo mark. Just like the hidden arrow in FedEx: It works without noticing it too.

    Second, you don’t introduce your startup brand on a billboard. This is a media more used for improving brand-recognition or for new campaigns. So if anybody see this logo on a billboard he/she will probably be familiar with the logo already or else he/she is just not the target of the ad at that moment.

    I’m giving another 5 stars to it :)

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    rwinn

    Apr 22, 2009 at 20:32 | Permalink

    Herb was a fantastic designer – It’s interesting to see a new generation of designers discover the his work and the work of designers such as Paul Rand, Saul Bass (et al)

    Look for his mark for Mother&Child. It’s another classic.

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    francis

    Jun 16, 2009 at 9:37 | Permalink

    idea best

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    Oguzhan Ocalan

    Sep 11, 2009 at 23:22 | Permalink

    Too bad for Tate…
    www.tate.org.uk/families/

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    Allie

    Oct 30, 2009 at 14:57 | Permalink

    Oh… I’m with Oguzhan, bummer for Tate. I don’t which came first, but this one is 120% better!

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    James Docherty

    Dec 15, 2009 at 18:51 | Permalink

    Love it…very clever. Thanks for the education re: it’s origin. Will look up Herb now.

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    Elliott (Set Yourself Freelance)

    Dec 23, 2009 at 0:59 | Permalink

    Never gets old…

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    odb

    Jan 26, 2010 at 13:48 | Permalink

    great job

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    Logo Design Monster

    Mar 2, 2010 at 22:40 | Permalink

    Fantastic logo, I too never get tired of seeing this one.

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    Amy's logo design

    Mar 30, 2010 at 4:17 | Permalink

    I always love the simplicity in a logo design. Very nice!!!

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    tai chi chuan dvd

    May 24, 2010 at 5:24 | Permalink

    Beneficial information like this one should be kept and maintained as well as so will place this one on my search for list! Thanks for this wonderful publish and hoping to publish associated with this!

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    netoyl

    Sep 15, 2010 at 22:54 | Permalink

    typography name?

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    Rob

    Dec 8, 2010 at 14:45 | Permalink

    simple but really effective logo design

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    Albert Sutedja

    Dec 8, 2010 at 15:47 | Permalink

    great one!

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    Mohammad Ehsanul Karim

    Dec 9, 2010 at 20:13 | Permalink

    Awesome logo. The most amazing yet simple !!

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    Mukund

    Jan 13, 2011 at 14:26 | Permalink

    awesome logo

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    identityhouse_cb

    Jan 25, 2011 at 12:55 | Permalink

    no words left…typography at its best…..

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    dima-je

    Mar 7, 2011 at 16:08 | Permalink

    Legendary

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    jaba

    Mar 15, 2011 at 10:48 | Permalink

    One of The Best LOGO of All Time.

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