Association Adviser’s most frequently read information technology columns during the past 12 months. Our review shows that associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms. By Association Adviser staff" />

March 2012

10 Best-Read Tech Articles of the Past Year

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By Association Adviser staff

What were the most popular technology topics for associations in 2011?

We took a moment to reflect on Association Adviser’s most frequently read information technology columns during the past 12 months. The rankings show that associations are increasingly under pressure to find innovative ways to connect with members wherever they are, whenever they want it and on a dizzying array of communication platforms.

At the same time, associations have to be sure they’re not overloading members while they learn how to write more effectively for the small-screen web environment. They also want to stay on top of the plethora of social, mobile, apps and data storage tools their members and staffs are depending on them to provide.

Below, we rank your most widely read and most frequently commented upon articles of the past 12 months.

Rank	Article	Engagement Index*
1	Research Shows Associations Battling Information Overload	216
2	Research Shows Social Media Rocking Association World	207
3	Writing for the Web	163
4	What Research Tell Us About Technology and Associations	162
5	The Next Wave in Social Media	154
6	Mobile Web vs. Native Application	152
7	Association Tech Trends: Research and Stories from the Front Lines	144
8	What Is the "Cloud" and Why Does It Matter?	143
9	QR Codes Best in Newspapers, Magazines, Packaging	138
10	Credit Card Security for Your Association	131

Source: Association Adviser enews and Naylor, LLC, 2012
* Naylor Reader Engagement Index (NREI) has a baseline of 100 for articles with median engagement score.

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