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Social Retail / Cover Story
Social Gets Down to Business

Measurement remains elusive, but growing influence is undeniable

F acebook’s imminent IPO should put to rest claims that social networking is a short-lived fad. Experts say sites like Pinterest, Twitter and Tumblr, Google+ and Svpply, Instagram and Spotify are reshaping shopping and turning old methods of customer engagement upside down. They’re telling retailers to forego ROI metrics — for now, at least — pointing out that investments in social media will yield deeper customer relationships.
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Also in this issue ...
Social Retail / Human Resources: Conversation Starters
Experts say it’s time to give social media a seat at the big kids’ table
Social Retail / Tech: Hear No Evil
In social media, listening can be the difference
Retail People: Measuring the American Dream
Xavier University, Cincinnati's The Center for the Study of The American Dream Professors Amit Sen, Greg Smith and Chris Manolis
Q&A: The Human Spirit Prevails
Aeon’s chief strategy officer reflects on the Japanese earthquake and tsunami
Company Profile: Delivering to Divas
25 years in, Dots stays true to its mission

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