For marketers who want their B2B and B2C without the BS . . .
Make yourself at home here with Kranz Communications. Chances are, there’s an eBook, an article, a blog post or a video on this site that will help make your good marketing even better.
- Copy and content that gets down to business
- From the author of Writing Copy for Dummies
- Download your FREE copy of The eBook eBook
Recent Blog Posts
Rich evening for rich media
content marketing, Web marketing // 01.25.2012
0
Comments and insights from the PRSA Boston panel discussion on rich media at Microsoft’s NERD Center
Continue →Rich Media at PRSA Boston
blog // 01.19.2012
0
Join me for the panel discussion, The New PR – How to Use Rich Media to Create Winning Campaigns, on January 24 in Kendall Square.
Continue →Sugru hacks some cool (and sticky) content
blog, content marketing // 12.21.2011
0
Content isn’t just relevant for your sales pipeline — it can be a powerful tool for increased customer satisfaction and retention. See how Sugru uses a smart little booklet to turn customers into loyal allies.
Continue →Revealed: Louis Bellson IS the Crimson King
blog, WTF? // 09.03.2011
0
Surely you recognize this King Crimson cover. But do you know the source of its inspiration? I believe I do…
Continue →Featured Article
What Are You Going to Do About Content?
You’ve heard all the buzz: marketing is no longer about interrupting prospects with your messages (outbound marketing), but luring them with content that means something to them (inbound marketing). Mike Volpe of HubSpot says that today, marketers are publishers. Seth Godin (he of the purple cow and the shiny head) says this kind of marketing is the only kind left.
I’m not quite as apocalyptic as all that, but…
Continue Reading
I can feed your sales pipeline.
But I can also teach your people how to fish…
I love writing for my clients. But sometimes, your best bet is to have me teach you and your colleagues how to create compelling content…write magnetic Web copy…tell unforgettable business stories…and craft sales-and-lead generating offers. Bring me to you through my in-house marketing writing seminars.
Continue Reading