WHAT IS ENDIVE?

Endive is a member of the chicory family, which includes radicchio, escarole and curly endive. It is often called the queen of vegetables and is prized the world over.

It has a crisp texture and a sweet, nutty flavor with a pleasantly mild bitterness — great served raw or cooked.

So Special...It's Grown Twice
Endive is one of the most difficult vegetables in the world to grow, requiring a two-step process before it is ready to be enjoyed.

The first growth takes about 150 days in the field, where the chicory plant grows from seed into a deep root. Tops of the leafy plant are then cut off, roots dug up, and placed in cold storage, where they enter a dormancy period.

As demand necessitates, roots are removed from cold storage for their second growth, which takes 20 to 28 days in dark, cool, and humid forcing rooms, similar to mushroom growing. Thus, endives are available year-round.