Hiteye.com Launches Online Web Tool To Cut Wasted Marketing Spend

11 October 2006 - Press Dispensary - Hiteye.com (www.hiteye.com) is launching a timely service to help small to medium enterprises (SMEs) understand which of their online marketing strategies are producing the required results.

Tracking website traffic through from first click to point of sale and providing accurate measurement of online investment returns, Hiteye.com provides the tools and techniques to assess the efficiency of any type of online marketing. These include pay per click (PCC), cost per click (CPC), search engine sponsored links, natural rankings, banner advertisements, comparison sites and email marketing campaigns.

All the analysis is performed in real time so businesses can manage their advertising from day to day and compare their own web presence with that of competitors. Hiteye.com also offers a website health monitoring feature, which alerts the client via SMS and email if the site goes down, and a rewarding affiliate/reseller scheme.

The team behind Hiteye.com conducted research that highlighted a gap in the market for high-spec web analysis packages, particularly for small and medium sized companies. Any size of business can benefit from the service which costs from just 25 GBP per month with no tie in periods.

Increasing year on year by 65.6%, the UK investment in online marketing and advertising rocketed to 1.4 billion in 2005 * and the need for companies to quantify returns and accurately target clients is mushrooming in line with this trend.

Jon Kelly, sales and marketing director, says: Online marketing is the most powerful way to reach a target market audience but companies throw thousands of pounds at every means available without being able to track what is working and what is not.

He adds: The primary aim of Hiteye.com is to enable SMEs with online exposure to qualify and quantify marketing spend, so that they can minimise their spend and maximise their profits.

Hiteye.com launched its analytical product at ADTECH 2006, London, immediately attracting many subscribers looking to increase sales and cut advertising costs.

Hiteye.com is currently offering a free 30 day trial. Customers can subscribe to the service by visiting www.hiteye.com.

- Ends -

Notes for editors
Based in Shrewsbury, online company Hiteye.com was set up in August 2006 by a team of programmers and business experts: John Peters, Jon Kelly, Tony Shrimpton and Andy Davies. This followed nine months research and development of the business and product requirements.

For further information, please contact:
Jon Kelly, sales and marketing director, Hiteye.com
Tel: 08700 278 050 / 07850 333126
Email: jonk@hiteye.com
Site: www.hiteye.com