Mobile website analytics

Track and analyze how users navigate your site

Bango powers mobile analytics for leading content publishers, providing the most accurate view of visitors, their behavior and engagement levels.

Bango’s relationships and technology provide accurate unique visitor identification and the best understanding of where visitors are from including their device, country and operator (MNOs and MVNOs). Understand visitor behavior and engagement levels across your mobile website and gain key insights for future optimization.

We deliver real-time reporting for the fastest reactions with powerful filtering for precise segmentation. Export reports and integrate data into your own tools via comprehensive web service APIs.

Only Bango provides 8x greater accuracy than traditional tools to give you the best view of your mobile site.

Mobile analytics reports:

Some of our customers

Mobile website owners

• Get an independent view of the performance of your mobile website linked with mobile marketing campaigns
• Track all your visitors and understand your audience
• Understand visitor behavior and engagement levels for key insights into future optimization

Ad publishers

• Understand which sections of your site deliver the best results and price your advertising accordingly
• Understand how to optimize your mobile website to drive more visitors and increase engagement levels
• Provide advertisers with accurate mobile advertising stats to back up the advertising opportunity

Mobile website analytics features:

• Real-time analytics
• Advanced ad-hoc filters / segmentation with over 50 metrics, along with date/time
• Multiple reporting dimensions
• Persistent unique visitor identity based on multiple identifying factors
• Operator and device manufacturer supplied identity
• Secure cookies
• Device characteristics
• Site and page analysis
• Page flow analysis
• Page views, top / bottom, frequency etc
• Entry and exit points, bounce rates
• Time on site / page
• Customer / visitor analysis
• Unique visitors, visits, pages per visit, frequency, engagement
• Devices, manufacturers, platforms, browsers
• Countries and operators (including virtual network operators)
• Connections (operator and Wi-Fi)
• Measure, monitor and report on goals and conversions
• URL / link tracking, ideal for recording links to 3rd party sites / app stores
• Measure videos and other actions
• Full data export and integration via web service reporting APIs

Related solutions:

• Campaign analytics
• App analytics
• In-app billing
• Mobile website billing

Further reading:

• Integrating Bango Analytics into your mobile website
• Analytics data available for analysis
• Filtering and segmenting analytics data
• Exporting reports and API capabilities
• Why traditional analytics tools don’t work on mobile