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Ezine Strategies for Email Newsletter Publishers

False Positives Declining - Lyris's ISP Email Deliverability Report for Q2 2006
[Strategy] Even after you've done everything you can as a responsible email newsletter publisher or permission-based email marketer (such as watching your email content, mailing history/frequency and list hygiene), false-positives are still a serious threat to your ability to get your emails delivered. - October 12, 2006

All-In-One Ezine Publishing System by Patsi Krakoff Reviewed
[Resources] Patsi Krakoff, Psy. D. and Denise Wakeman run something called the "Blog Squad" and they also have recently released an All-In-One Ezine Publishing training system for $197 USD (at the time of this review). Is it worth it? I got my hands on it and have read it cover-to-cover to share my thoughts on it. - September 28, 2006

Ezine-Tips HTML Template Redesigned To Become Email Preview Pane Friendly
[Format] Thanks to an inspiration from EmailLabs, I changed the HTML format of Ezine-Tips today. The core goal is to become preview-pane friendly so that a reader of my email newsletter can instantly get value from the TOP preview pane instead of having to dig into the bottom preview pane to see the core insider information. Check out a sample of my new ezine template design: - September 19, 2006

Ezine Publishing Design For The Email Preview Pane
[Format] "The biggest challenge facing online marketers today is to design for the preview pane and ever-shrinking real estate of the email inbox," said Stefan Pollard, Director of Consulting, EmailLabs in a recent media release. I do agree that it's a major challenge for ezine publishers and let's give it some attention today by considering how to improve your email newsletter template to address the preview pane's impact. - September 15, 2006

Email Newsletter Production - Should You Find Someone Else To Publish Your Ezine?
[Content] Should you risk outsourcing your ezine production to a 3rd party? Here are my thoughts for those with and without a marketing brain. :) - August 22, 2006

Privacy Protection Statements- Because we hate spam as much as you do!
[Strategy] More than a few years ago, thanks to A/B split testing, many discovered (including my own results) that adding a privacy protection statement below your subscription button helps to increase conversions. Yes, today you'll find out why the title to this Ezine-Tips article makes me cringe! - August 07, 2006

Ezine Covers Done Right 4 Options To Help Build Your Email Newsletter Brand Image
[Strategy] After my last Ezine-Tips issue where I showed the importance of packaging your email newsletter with a classy ebook/ezine cover, I received a small avalanche of emails asking me how I made the email newsletter ebook cover. Today, I'll reveal how I made mine and (4) options you have to create your own: - July 26, 2006

Visitor to Ezine Conversion Checklist - How Can I Get My Visitors To Subscribe To My Ezine?
[Strategy] Here's a handy checklist for you to review to see how many of these things you already are doing or may want to be doing to increase your visitor to subscriber conversion rate. - July 20, 2006

98-2 Affiliate JV Partner Principle and How You Can Use Email For Both Segments
[Strategy] In many affiliate programs, you will often see 98% of the performance coming from 2% of your affiliates. Today I'm going to recommend that you segment your affiliate partners (those who sell for you online on a commission basis) by either being in your top 2% or your bottom 98% so that you can email each segment a different series of emails to drive sales. - June 28, 2006

Is EarthLink Dropping Your Permission-Based List Members?
[Strategy] I knew something was up when my hard bounces for a recent mailing shot up 454%. Today, an important lesson on what will happen to your Earthlink & Mindspring email list members when their new challenge/response system eats your members for lunch. - June 22, 2006

Why Does My Email or Ezine Open Rate Slide Downhill?
[Strategy] Is your ezine "Open Rate" sliding worse than a coastline house in a mudslide into the ocean? Is there something you can do about it? An Ezine-Tips reader sent me this letter and I'll answer some of the questions or issues including an important trend to watch over the EU's data privacy acts that may impact this issue: - June 16, 2006

SUBJ Research: Email Response Increases as Characters Decrease
[Format] A recent subject line research article by Return Path identified that "click-through rates (CTR) for subject lines with 49 or fewer characters were 75 percent higher than for those with 50 or more." Wow, why is this so? - May 30, 2006

HTML Ezine - Does Yours Render Right? CSS vs. Inline HTML
[Format] One huge mistake that many ezine publishers do when sending HTML email newsletters is that they will test their design to their email client (software they use to check & send email) and wrongly assume the rest of the world uses the same email software. Today, you'll learn about Inline HTML vs. Internal/External CSS stylesheets for your ezine template: - May 25, 2006

AOL Email Accreditation Watch: 15 Major ESPs Sign With Goodmail
[Management] AOL quietly launched their Goodmail CertifiedEmail service this past week. WHAT? Yes folks, their plans are moving forward: - May 11, 2006

Blog Comment Notify - Give Your Commentors Ability To Get Email Notifications
[Management] More than a year ago, I shared how important it is to give your blog audience the ability to subscribe via email to your newest blog entry sent to them in either real-time or daily/weekly summary. This year, I'm encouraging you to take the NEXT step in this evolution and give your blog commentors the ability to subscribe via email to the comment thread they are leaving a comment on. Here's why and how: - May 09, 2006

Sequenced Email and Autoresponders - The Anti-Email Newsletter Strategy?
[Management] Recently in Tempe Arizona I was sitting next to Tom Kulzer, CEO of Aweber. He lives in the autoresponder & sequenced email service provider world and not the ezine publishing world (even though his clients also publish ezines with his service). Check out his argument for why the ezine model is not as cool as the sequenced autoresponder model: - May 04, 2006

The Email Newsletter Publishing Value Perception Paradox
[Content] Fee-based email newsletters on average do not have the same level of perceived economic value as print-based newsletters, yet ebooks can sell for 2-5 times the same price as a print book of the same exact content. Seems contradictory, no? - April 14, 2006

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