UX Crank Wisdom gained from more than 20 years of screwing up

Posts Tagged ‘content strategy’

Cranky Tip #64

Lead With Content

Sunday, June 12th, 2011

Content has been at the heart of Web design for me ever since I built my first sites back in the mid-1990s. (That was after working a few years as a print journalist designing news pages with managers and peers drumming into my head that visual communication was a means to an end and that end was to tell the news of the day.)

Cranky Tip #50

Find Love in the Time of Curation

Sunday, September 20th, 2009

When it comes to curation, I think there’s good news and bad news.

Curation is “the art of plucking all the good stuff from a superabundance of crap.” (That’s the Cranky definition actor and dilettante media analyst Joseph Gordon-Levitt gave in a recent Esquire magazine interview.)


Cranky Tip #44

How People Choose

Sunday, August 2nd, 2009

I’m catching up on some summer reading … from four years ago. In The Paradox of Choice: Why More is Less, Barry Schwartz highlights some research that’s particularly relevant for the online user experience.


Cranky Tip #20

Keywords Over Poetry

Sunday, August 2nd, 2009

The 1995 version of me believed what he read about the inevitable and simultaneous increase in both hardware firepower and available content and he got all hot and bothered picturing millions of users joyfully surfing waves of data just for the fun of it.

The 2007 version of me thinks that the younger me was cute, but to quote Robert Duvall in Apocalypse Now: “Charlie don’t surf.” Oh sure, the verb “surf” held up over the years because users do in fact glide from page to page and site to site, but it turns out that folks on the Web in the 21st century are as goal-oriented as a soccer team.


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