Quarante: The 2012 OR Winter Market
Skiing in support of the Big City Mountaineers, aprés Outdoor Retailer.
This OR Winter Market was my fortieth Outdoor Industry tradeshow. I began going to the shows in the summer of 1991 (that year it was in Reno), and I’ve been at almost every one since. I missed one after having a serious bike wreck on the day before I was supposed to leave for the show.
So this was number “40,” for me, or “quarante” as they say in French. That’s a nice round number that makes me think. Continue reading →
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Posted in #OIBIZ, Brad, Pemba Serves
Announcing Patagonia Footwear
We here at PEMBA are excited to announce that we have entered into a long-term agreement to represent Patagonia Footwear in the Midwest. In our line of work, it’s rare that find a company to work with that is so close to the core of what you believe. Patagonia Footwear completely aligns with our values, ethics, and aesthetic, we believe the line is well positioned for the needs of the Outdoor Retail specialty store.
In addition to shared values, Patagonia Footwear and PEMBAserves are also closely aligned with our approach to growing business. Patagonia Footwear has a deep quiver of marketing brand-tools that are very similar to our own, with opportunities for field events in support of local outdoor advocacy groups, a strong on-line presence, and a social component to business operations. Patagonia was a founding member of 1% for the Planet, and PEMBAserves was the first rep agency in the country to join the organization.
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Posted in News, Patagonia Footwear, Reviews
PETZL NAO Wins ISPO Munich Outdoor Award
Innovation is a must: this was the primary criterion for entry in the competition for the ISPO AWARD 2012, the “sports industry’s new quality seal”, according to Tobias Gröber, Head of Business Unit Consumer Goods at Messe München GmbH. A jury of professionals consisting of journalists, designers, retailers and athletes from all over the globe selected the most exceptional innovations from the 260 entries.
Segment Outdoor
Category Accessories Hardware: NAO headlamp by Petzl
NAO by Petzl automatically adjusts the intensity and spread of the light to the external conditions and user’s requirements. This optimizes energy consumption, using rechargeable batteries. Jury statement: “The NAO’s automatic light intensity adjustment is new to the market. A very innovative feature is the USB charging option.”
Read More: The Winners Of The ISPO AWARDs 2012
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Outdoor Retailer Top 10: PETZL NAO Headlamp | Climbing Magazine
Last week Salt Lake hosted the annual Outdoor Retailer Winter Market trade show, the place where manufacturers show off their hottest new gear, clothes, skis, and more. This is the gear that will be arriving on retail shelves later this year. Four Climbing and Urban Climber editors roamed the Salt Palace for three days, checking out the wares. Here, our picks for the 10 coolest new products for climbers.
Petzl Nao headlamp. The pioneering headlamp maker introduced its “reactive lighting” technology, in which the beam automatically adjusts from 7 to 355 lumens, depending on the amount of outside light hitting the lamp. Great for battery life and user comfort, but it comes at a price: $175.
Read More: Outdoor Retailer Top 10
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ORWM Roundup – PETZL NAO Headlamp | Backpacker Magazine
Petzl has come out with a headlamp which will very likely alter the course of headlamp technology. Their new NAO Reactive Lighting headlamp alters the brightness based on the activity and available light. The NAO (pronounced “now”) has two high power LEDs and a light sensor set up in a triangle pattern. The sensor measures and analyzes ambient and reflected light and then sends the info to a chip that alters the brightness of the lamps. What this really means is that when you look from map to trail, the light will get brighter, when you go from trail back to map, you won’t get blinded, and you won’t have to adjust the light in between. To sweeten the deal, the USB-chargeable batteries comes with accompanying software so you can alter the light intensity on you computer to suit your needs.
Read More: Outdoor Retailer Roundup: PETZL NAO Headlamp
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Posted in News, Petzl, Reviews
Gear Junkie Best in Show – NAO Headlamp | PETZL
We tested the NAO headlamp, which will cost a cool $175 when it comes to market later this year, in the dark woods on an XC ski outing one night after the trade show. Short story: It works. The “intelligent” beam saves on battery life by only using the needed light for any distance view, plus you won’t blast your eyes with 300-lumen bounce back if you glace from that proverbial cliff face above to a glossy map held in hand.
Read More: ‘Best in Show’ Awards: Latest, Greatest Gear for 2012!
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Posted in News, Petzl, Reviews
Self-Adjusting Headlamp Knows If You Want To See Near Or Far | GIZMODO
When you’re trekking through the great outdoors in the middle of the night, you need your hands free for reading maps, clearing obstacles, and fighting off bears. So Petzl’s new Nao headlamp makes all the brightness and focus adjustments for you.
Billed as one of the first intelligent headlamps, the Nao (pronounced now) features a set of LED lights—one with a wide beam and one with a spot—that are automatically controlled by a large light sensor located above the two. While you’re hiking (or fleeing) the reactive lighting system—as they call it—measures the ambient lighting and continually adjusts the beam for optimal visibility, and prolonged battery life.
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Posted in News, Petzl, Reviews
Intelligent Illumination? Headlamp ‘Self-Adjusts’ its Beam | Gear Junkie
Touted to have a first of its kind self-adjusting beam, the to-be-released NAO headlamp from Petzl could be a game changer in the world of head-mounted illumination products. Unveiled today at the Outdoor Retailer trade show in Utah, the NAO has integrated light sensors mounted near its LEDs on front. It is said to analyze ambient light and then “instantly and automatically” adjust its light-beam output to best suit the venue outdoors.
We have little information now on the headlamp. Petzl released only a paragraph to the press. But we assume the “self-adjusting” feature means the light will tune up and down depending on what you’re looking at. If a hiker is gazing ahead down a trail to see far, the headlamp will sense that and adjust long. Look down at your shoes (or a map in hand) and the smart Petzl headlamp will instantly reduce output to save power and not blast your eyes.
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PETZL NAO – Powerful Self Adjusting Headlamp | the GearCaster
Petzl Nao Headlamp - photo: the GearCaster
One of the show favorites by far, amongst all the attendees at Outdoor Retailer, was the new Nao headlamp from Petzl. Using an integrated light sensor technology, the headlamp beam instantly adapts to the changing conditions around you, giving you ideal lighting at all times with little manual intervention.
Called Reactive Lighting, the new Petzl headlamp technology features an integrated light sensor that can automatically asses your proximity to an object, your current level of activity, and your desire to see in the distance, adjusting both the beam pattern and light output accordingly.
Read more: Powerful Self Adjusting Headlamp
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Posted in News, Petzl, Reviews