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Grant Thornton Graduates
10/02/2012
We have just launched a brand new site for Grant Thornton, one of world’s leading accountancy firms and a Times Top 100 Graduate Employer in the UK.
Each year, the firm runs a huge campaign to attract and recruit the cream of British talent for some 300 graduate, student and school leaver roles. Our site forms part of this campaign, and ties in seamlessly with on-campus activity, programme brochures and other campaign material.
Attracting the best people is vital to companies’ continued success, yet most sites in this category are desperately out-of-touch – especially for a target market of digital natives who spend hours every day using social media. So we decided to take a refreshingly different, modern and commercially well-considered approach, working alongside the lead agency for the overall campaign, McQueen.
Our site pulls together peer-to-peer content designed to give a real insight into the work life and opportunities at Grant Thornton with big, beautiful photography and lots of social media: an active Facebook page, Twitter accounts and a blog maintained by trainees, case studies of recent graduates employed at the firm, and of course a more traditional wealth of information about the programme itself.
The site also meets Grant Thornton’s exacting accessibility and due diligence standards, and is SEO friendly. The in-house team manage and update it using our Matchbox platform.
Topics: Corporates Matchbox New launches Social media Usability
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