Julius Solaris Blog

Hey there!

Hello and welcome to the blog of Julius Solaris, a marketing professional dedicated to social media and events. Have a look around or check the latest blog posts below.

• 10 Event Trends for 2012

  

  I published a presentation a week ago that was very well received with over 40K views in less than a week. Here it is. 10 Event Trends for 2012 View more presentations from Julius Solaris For those interested I am holding a free webinar on the presentation on the 25th of January 2012. You can sign up

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• I’ve Engaged Now What? A Social Advertising Overview

  

  This my featured presentation on Social Advertising at #getsocial11 a social media focussed event that happened in Dublin the 18th of November 2011 organised by @Techspectations an initiative of the Leadership, Innovation and Knowledge Research Centre at Dublin City University. I've Engaged Now What - A Social Advertising Overview View more presentations from Julius Solaris Here are the notes: This presentation is aimed at those willing to work with social, small businesses and those willing to get more out of social media. Strategy is as important as overhyped. Truth is that sometimes you don’t need a detailed plan. By the time you will implement it the scenario could possibly change. I share the thinking of

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• Syncing LinkedIn with Twitter. Now It’s a Good Idea.

  

  I've always been very skeptical on syncing social networks. Each network has it's own language. There is no point in streaming the same message to Facebook, LinkedIn and Twitter at the same time. Not anymore. At least in regards to Twitter and Linkedin synchronisation. LinkedIn introduced some changes to Profiles and Home Page that really make it a mini Twitter. First the Follow Button: Second the reorganised Updates: It was an easy decision to sync it. I immediately saw the benefit with increased engagement on LinkedIn. Replies to updates like I've never seen before. Boundaries between LinkedIn and Twitter are blurring, time to take advantage of

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• Measuring the ROI of Social Media for Lead Generation

  

  Hootsuite published a great case study on their blog about measuring the impact of Social Media for lead generation and acquisition campaigns. What makes the case study particularly brilliant is that I am featured in it :-) I worked with the amazing Nichole Kelly of Full Frontal ROI to analyze the work I've coordinated on a recent campaign. Here it is: Measuring Social Media for Lead Generation View more documents from HootSuite

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• Social Advertising – A Tangible ROI Model for Social Media

  

  I've been talking lately about Social Advertising. After a couple of years playing with it, I am happy to say Social Advertising has revealed itself as a fantastic tool to identify ROI streams. In fact, social networks seem to have fully grasped what was the question most decision makers were asking. What's the ROI of Social Media? I've delivered a presentation to a crowd of 1100 people (700 live) during a Webinar about increasing the reach of social activities and measuring the impact. I am going to write down some of those thoughts as they are applicable to most businesses experimenting with social. Some Assumptions Before I start though, I'll make a couple of assumptions: 1. You understand the true spirit of social

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