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Upcoming Bulldog Reporter Events

PR UNIVERSITY

Top Business Journalists Share Secrets of Building Long-Term Relationships & Winning More Coverage
New Webinar- April 5
How PR Can Seize a Greater Share of the Marketing Budget in 2012 and Beyond—Strategies for Proving Value and Selling the Future
New Webinar- April 12
Advanced Digital-Era PR Crisis Update: 8 Crucial Steps for Protecting Your Organization
New Webinar- April 13
Corporate Communications Revolution: How Social Media Are Changing the Game in Internal Communications
New Webinar- April 19
Mastering Pinterest PR: Discover Inside Tips for Using This Hot New Network to Build Brand and Boost Buzz
New Webinar- April 20

PR UNIVERSITY HALF-DAY EVENTS

What's New & What's Working in Financial Services Marketing: Digital, Social and Beyond
New Half-Day Webinar- May 4

Media Lists

Media Pro—Place more stories with the industry's lowest cost online media directory…with Pitching Tips!

Media List Builder—Instantly create highly accurate press release lists…pay only for the names you need!

Media Pro Pitching Alerts—Increase your pitching prowess and easily double your coverage in top media.

2012 Mommy Bloggers Contact Guide—Indispensable pitching info for 100+ leading writers at the most highly-rated blogs in the momosphere.

2012 Travel Bloggers Contact Guide—Connect with more than 300 bloggers at 200+ popular sites.

2012 Healthcare Bloggers Contact Guide—Essential info for 200+ influential bloggers at top-rated sites.

Top Talk Show Producers Contact Guide—Place more guests on 100 national radio and TV talk shows.

Special Reports

The Ultimate PR Agency Financial Management Handbook: How to Manage by the Numbers for Breakthrough Profitability of 20% or Greater

spacer If you're the president of a PR firm and you're not generating consistent net profit of 20% per year, isn't it time to take control of your business once and for all? Isn't it time to give your people—and yourself—the benefits of prosperity and predictability that you deserve? If you're ready to run your PR agency using today's best practices of disciplined financial management, you'll want to own and use this fundamental guide, written by renowned PR agency financial guru Rick Gould. Discover inside strategies, techniques, ratios and hard-won wisdom that are certain to increase your PR agency's profitability to 20% or even 30%—no matter what the economic environment.
Purchase Softcover
Purchase PDF Download

The Facebook PR Handbook: How to Win Friends and Engage Customers Using the World's Mightiest Social Network

spacer Among all social media, Facebook presents the most powerful opportunity for PR pros–since the network's reach is so huge worldwide and since it facilitates engagement like no other medium.
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Purchase PDF Download

The Amazing Power of Twitter PR (Revised 2011 Edition): A Busy PR Pro's Handbook for Increasing Visibility, Engagement, Brand Evangelists and Sales

spacer Introducing the Revised and Updated 2011 Edition of the definitive handbook on Twitter PR, from how to build a huge following, best tweeting techniques, and Twitter faux pas.
Purchase Softcover
Purchase PDF Download

Big Book of Brilliant PR Ideas

spacer New from Bulldog Reporter! Introducing Bulldog Reporter's "Big Book of Brilliant PR Ideas: 100 Case Studies for Inspiring High-Impact Public Relations Campaigns"
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Bulldog Reporter's Inside Health Media

If you specialize in health, medical or fitness PR, sign on for a free trial to this new daily online intelligence service.

spacer Inside Health Media gives you news about hot pitching opportunities, plus the world's largest treasury of pitching intelligence on health media … at your desktop—every day.

Inside Health Media gives you a daily news feed of all the news about health media and journalists, as well as steady stream of Pitching Tips.  Best of all, your subscription gives you the industry's most complete health media research tool for checking contact information, target journalists, beat charts and pitching preferences for more than 4,900 editorial staff who cover health, medicine and fitness. Sign up for a risk-free trial using the link below or call us toll free at 1-866-666-1198.

Sign up for a risk-free trial now.

New Jobs

MEDIA RELATIONS SPECIALIST, DC Metro Area
Manager, New Business Development, NYC & DC
Communications Director
Home/Food/Lifestyle Public Relations—Account Manager
Communications Officer
Account Executive
Account Executive
PR – Media Relations Freelancer
Manager New Business Development
2 Account Supervisors Healthcare

Recent Headlines

Redesigned Facebook Creates a Challenge For Brands — Marketers Head Back To the Drawing Board as Timeline Becomes Standard

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Plain English PR, Or Why Marketing Constructs Suck

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BlackBerry Retreats To Its Comfort Zone: As Veteran Exec Cuts Cord With RIM, Struggling Company Returns To Its Focus On Enterprise Customers After Failing To Take Consumer Market Share From Apple and Google

spacer ...

Mum's the Word: Despite Media Requests for Statements, JetBlue Crew Opts To Keep Quiet About Vegas Flight's Pilot Meltdown — Co-Pilot's Quick Thinking Invites Comparisons To Sully's Hudson River Landing

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Goldman's PR Headache Likely To Get Worse as Greg Smith Announces a Book Deal: Former Goldman Exec's Op-Ed Likely To Be Book's Template — And Is Sure To Include More Critical Exposure Of Firm's Elusive Culture

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New York's Village Voice Weekly Targeted By Protesters For Aiding Child Sex-Trafficking: About 100 Protesters — Including the Son Of Norman Mailer, the Voice's Co-Founder — Demand that Weekly Shut Down Its Adult Classifieds

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Whole Foods Takes a Stand Against Unsustainable Seafood: Upscale Grocer Says It Will No Longer Sell Fish From Depleted Waters Or Caught Via Non-"Green" Methods — Market Will Launch Initiative On Earth Day

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Today's Media Moves:
The Wall Street Journal promotes "Heard on the Street" editor Thorold Barker (...
Today's Journalist Pitching Tip:
Candace Jackson
Reporter, The Wall Street Journal
...
Society for New Communications Research Taps Lubetkin for Podcast Series

The Society for New Communications Research (SNCR) has launched a new podcast series profiling the winners of its 2011...

Exponent PR Among Big Winners at PRSA Minnesota's Classics Awards
New York's Village Voice Weekly Targeted By Protesters For Aiding Child Sex-Trafficking: About 100 Protesters — Including the Son Of Norman Mailer, the Voice's Co-Founder — Demand that Weekly Shut Down Its Adult Classifieds
Redesigned Facebook Creates a Challenge For Brands — Marketers Head Back To the Drawing Board as Timeline Becomes Standard
Chandler Chicco Companies Hires Stockman and O'Kane
Whole Foods Takes a Stand Against Unsustainable Seafood: Upscale Grocer Says It Will No Longer Sell Fish From Depleted Waters Or Caught Via Non-"Green" Methods — Market Will Launch Initiative On Earth Day
Plain English PR, Or Why Marketing Constructs Suck
Today's Media Moves:
BlackBerry Retreats To Its Comfort Zone: As Veteran Exec Cuts Cord With RIM, Struggling Company Returns To Its Focus On Enterprise Customers After Failing To Take Consumer Market Share From Apple and Google
Today's Journalist Pitching Tip:
Mum's the Word: Despite Media Requests for Statements, JetBlue Crew Opts To Keep Quiet About Vegas Flight's Pilot Meltdown — Co-Pilot's Quick Thinking Invites Comparisons To Sully's Hudson River Landing

PR UNIVERSITY PASSPORT PROGRAM

Introducing PR University's New "Passport Savings" Program: Attend up to 60 professional development webinars for just $1,295!

spacer Here's terrific news if you and your team are committed to keeping your skills competitive and your knowledge up to the minute: Bulldog Reporter's PR University now allows you to attend every one of our 90-minute webinars—up to 60 professional development events per year—for a single, one-time $1,295 annual subscription! Why continue to pay the full price of $299 for every webinar (all 60 events could cost you up to $17,940!)? Instead of paying $299 each, you pay as little as $21.58 each! Now you can afford to give your staff the high-quality, real world PR training they deserve, all year long, for just $1,295 (you save up to $16,445). Don't ever pay "retail" again: Call 1-800-959-1059 to start your annual Passport subscription or get details online now.

Purchase Passport Live plus On Demand
Purchase Passport Live Event Only
Purchase Passport On Demand Only

Free Downloads

BUYER'S GUIDES

Video Production & Distribution Buyer's Guide
Includes head-to-head comparisons of ten top video production and distribution services.

spacer PR video has become one of the most powerful communications tools in the business—and it's only becoming more effective and less expensive. To help you sort through the explosion of video production and distribution options—and help you get the most from your budget dollars, download this new Buyer's Guide. It covers 10 top video production and distribution firms plus all the key issues and options in creating high-impact PR videos. Before you create another PR video, make sure you understand the multitude of resources you can choose from, as well as your own needs and capabilities. This Guide can save you thousands of dollars and dozens of hours of time, as well as supercharge your video's impact. Best of all, it's free.
Download Free Now!

Media Relations Contact & Management Software Buyer's Guide
Choosing the Right Tools for Building Journalist Relationships and Managing the Media Relations Function

spacer Bulldog Reporter's 2012 Media Contact and Management Software Buyer's Guide consists of four chapters. This guide will help you understand the origins of media contact databases and how they have advanced to new levels of sophistication. We will help you see which companies are in the space, and how to determine which of the myriad features available are best for you by helping you to evaluate your own practical and affordable needs. Finally, we will offer a comprehensive comparison chart, detailing the various features offered by some of the industry's leading providers.
Download Free Now!

PR Monitoring and Measurement Software Buyer's Guide
Never have PR and communications professionals had so many options for monitoring and measuring their visibility and results.

spacer In fact, this new Buyer's Guide lets you compare features of 18 top software solutions head-to-head. Before you invest in one of these services, make sure you understand the capabilities you can choose from, the pricing models and your own needs and capabilities. This Guide can save you scores of hours of research time and thousands of dollars. Be sure to review it before you jump into the evaluation process. Best of all, it's free.
Download Free Now!

Online Graduate Programs for Communicators Buyer's Guide
Includes head-to-head comparisons of ten top graduate programs!

spacer Never have PR and communications professionals had so many options for skyrocketing their careers through continuing education—especially with today's plethora of high-quality online graduate programs in a wide range of communications topics. In fact, this new Buyer's Guide helps you compare ten top online graduate programs. Before you even think about attending such a program, make sure you understand what your options are, as well as how these programs work, their costs, educational models and their expectations of you. This Guide can save you thousands of dollars and dozens of hours of research time, as well as help make sure you find the program that matches your career aspirations. Best of all, it's free.
Download Free Now!

Press Release Distribution Buyer's Guide
Includes head-to-head comparisons of nine top services!

spacer Never have PR and communications professionals had so many options for distributing press releases and ancillary services, such as results monitoring, social media enhancements and even editing. In fact, this new Buyer's Guide helps you compare 9 top distribution services. Before you send out another press release, make sure you understand the capabilities you can choose from, the pricing models and your own needs and capabilities. This Guide can save you thousands of dollars and dozens of hours of time, as well as supercharge your media coverage. Best of all, it's free.
Download Free Now!

Free Subscriptions

Stay on top of the industry's latest news, buzz, analysis, opinion, outstanding campaigns, and job opportunities with Bulldog Reporter's free email publications

Daily 'Dog - Stay on top of hot news, trends and opinions with the highest-circulation trade journal in the PR industry
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PR People on the Move - Keep track of the fast-paced PR firm marketplace—new clients wins, new hires, new achievements—once a week by email.
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PR Agency News - Keep track of the fast-paced PR firm marketplace—new clients wins, new hires, new achievements—once a week by email.
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Winning PR Campaigns - Stay abreast of and gain inspiration from today's outstanding PR campaigns—product intros, crisis, evergreen, social media and more—across a wide range of industries. Delivered once every two weeks by email.
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PR Job Mart - Scan the latest help wanted opportunities, post your resume, or advertise your latest position openings—all at no charge—once a week by email. Subscribe free.
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2012 Bulldog Stars of PR Awards

Early Deadline: Tuesday May 1

Announcing the 2012 Bulldog Stars of PR Awards—the ultimate recognition for PR People and Communications Agencies

spacer This year some 95 Bulldog Stars of PR Awards will be granted—more than ever before for communications professionals and firms—honoring the best and brightest in our industry. Why should you enter? First, because the Bulldog Awards competition is the only one judged by working journalists—some of the most critical and objective communications practitioners and some of the people we work hardest to please. When they say you're the best,

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