Variable Data Printing (VDP)
VDP is a major enabling technology that automates the production of personalized and relevant communications and motivates recipients to respond. Whether used to acquire leads, increase sales or bolster customer loyalty, a growing number of service providers are beginning to understand the unique power of VDP in its ability to evoke response and are increasingly offering their customers a more successful way of conveying messages with clarity and impact.
With XMPie solutions, effective personalized communication becomes not only a high response rate proposition, but also a cost-effective business strategy with attractive ROI.
The market for high-value personalized communications is large and fast growing and XMPie offers several Variable Data Print (VDP) solutions to help you capitalize on the vast opportunities presented by one-to-one marketing. XMPie’s scalable solutions allow you to enter the world of VDP with an easy-to-learn product and build on your XMPie investment with new software capabilities when you are ready.
uDirect Classic lets you enter the world of one-to-one communications by providing all of the tools necessary to easily create visually-rich VDP jobs right from your desktop. If you are looking to start offering personalized printing, but don’t know how to start, an easy-to-use desktop product may be for you. By starting with a simple data source and a static design element created with Adobe InDesign, you can easily design and deploy impressive variable data campaigns.
uDirect Studio builds on uDirect Classic with the addition of uImage and uChart that create communications with more impact and relevance through advanced image personalization and design-rich, dynamic graphs and charts. With uDirect Studio, you can create impressive variable data-driven documents with personalized images and illustrations using uImage and Adobe Photoshop and Illustrator. uChart delivers attention-grabbing personalized charts based on individual recipient data.
uDirect Premier enhances uDirect Studio with the addition of uPlan, providing advanced database connectivity and variable data programming capabilities. uPlan is a complete tool for data and business rule planning and uses a simple, menu-driven approach, combined with helpful wizards, to assist both novice and expert data professionals in implementing even the most complex data and business logic.
PersonalEffect Print is XMPie’s server-based VDP solution. If your busy shop often produces high volumes of VDP output, handles a large number of VDP jobs at one time or requires online connections to data, then the increased production power delivered by PersonalEffect Print is your answer. In addition to enhanced productivity, this server-based solution also provides the added benefit of allowing your data experts, designers and production specialists to work within their own disciplines on specific tasks, automatically combining the results into a cohesive one-to-one communication piece with minimal workflow constraints.