Lessons Learned in Social Media

There is no shortage of trending lists, reviews, and top 10 lists looking back at 2011. I know many are cynical and think they have seen enough of them, but frankly I like them. They give me an opportunity to learn some things I missed. The problem is that anyone can produce these lists and get them out in the public … the “power” of social media. Yes, there is some good stuff out there, and there is some garbage.

When I look back on 2011 and think about the social media takeaways from my perspective, it is simple … just look at what I have written about. OK – I spared you the pain of going through all of them and did it myself. Funny enough, I pulled the best of the best together and grouped them together and what happened? You get the summary of important social media themes and learnings for 2011. Here is what you may have missed:

Understanding Social Media

The Simple Explanation of Social Media provides an easy to understand explanation of what social media is, what success might look like, and important considerations.

Integrating Owned Media, Earned Media, and Paid Media explains how the three different types of media should be planned to produce synergy and great results. (This was my most popular and top rated article)

Content

Content is the core of social media. Content must be awesome … would you ever share something that was just okay?

4 Ingredients to a Winning Content Strategy calls it like it is.

There actually is something more important than content. Find out what it is in Content is Super Important !!! (But Not King).

Social Media in Your Company

Social Media at Your Company – Policies prepares you and your company to leverage the power of your employees while putting some best practice rules and regulations in place.

It is easy to be impressed by someone that appears to know much about social media, but are they going to produce results for you? Before you get underwhelming results see 3 Helpful Tips when Hiring for Social Media.

Why Most CEOs and Top Execs Don’t Get Social Media explains some key issues from the C-Level Suite perspective.

Planning and Understanding Your Audience

Why is “empathy” The Most Important Word for Marketing. You better understand your audience through and through. How else are you going to appeal to them?

7 Things You Need to do to Turn Social Media Successful Results provides some common sense that is often forgotten when social media planning takes place.

Marketing Demographics and the Ramifications of Social Media:
Introduction to Psycho-Demographics explains marketing beyond traditional demographics.

Ever wonder Where is the WOW in Social Media? Take a look at what might be missing in your social media approach.

ROI and Measurement

Social Media ROI – Don’t Be So Short Sighted – Think Longer Term is probably the biggest mistake people make when it comes to social media. Get a reality dose here.

The Social Media ROI Conundrum is a solid examination at the challenge of forming a defined social media ROI and what to do about it.

Social Media Models

Measuring the Stages of the Cyclic Social Media Marketing Funnel takes a look at the traditional marketing model and how social media is applied complete with metrics.

Digital PR and Outreach for Important Social Media Conversations goes beyond your Facebook and Twitter implementation and explains an equal, if not more important aspect of social media strategy and implementation.

Unifying Loyalty, Rewards, and Social Media is an explanation of yet another integration point for your existing marketing and social media activities.

Social Media Model that Defines the End of the World as We Know It brings it all together and provides the balanced formula and approach for the winning social media program.

Wrap-Up
So we actually covered a ton this year and made some great advancements in social media. Social media is no longer that thing people are thinking about doing. It is part of just about every company’s, every brand’s plans. 2012 will show greater success and more defined best practices. And I plan to be there with you every stride of the way. I am looking forward to providing greater help and guidance and connecting with more of you. Thanks for being an extremely important part of my little social world. Let’s make an effort to engage more in 2012 and help each other out.

Make It Happen!
Social Steve

Posted by Steve Goldner