Curriculum

We are working to put together a series of curriculum guides and activities for teachers and self-directed learners. In the meantime here are a few questions to ask about the original television commercials included in the Gendered Advertising Remixer.

 

1) Language

- What do you notice about the words used in the ads aimed at girls?

- What do you notice about the words used in the ads aimed at boys?

-  And what are the major differences between the two?

 

2) Imagery

- What kind of imagery is used in the ads aimed at girls?

- What kind of imagery is used in the ads aimed at boys?

-  And what are the major differences between the two?

 

3) Rolls and Skill Sets

- What roles and skill sets are depicted in the ads aimed at girls?

- What roles and skill sets are depicted in the ads aimed at boys?

-  And what are the major differences between the two?

 

4) Traits and Values

- What traits and values are ascribed to boys in the ads?

- What traits and values are ascribed to girls in the ads?

-  And what are the major differences between the two?

 

5) Occupations and Jobs

- What occupations or jobs are shown in the boy’s play scenarios?

- What occupations or jobs are shown in the girl’s play scenarios?

- And what are the major differences?

 

6) Gender segregation 

- Are boys and girls ever shown playing together in any of the ads?

- If so what is the role of girls when depicted in ads aimed at boys?

- And what is the role of boys when depicted in ads aimed at girls?

 

7) Solutions

- How could toys and toy commercials be made differently so as to appeal more universally to young people of all genders?

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