Publicis Boise



	At Publicis Boise, we eat, sleep and breathe technology marketing. For over 20 years, we’ve developed marketing campaigns for everything from services to servers for a range of tech companies, big and small. Take a few moments to hike around the site and see what we’re all about.


			For over 25 years, Publicis Boise has called Idaho's Treasure Valley home. Through a variety of mergers, the agency joined the Publicis worldwide family, providing us with expansive resources to benefit our regional, national and international clients. Publicis Boise is part of Publicis Groupe, the 3rd largest communications company in the world. Yet despite our scope and reach, at the core we are a small boutique agency that is nimble, proactive and cost effective with the ability to scale based on our clients' particular needs. Though our background is predominantly in B2B for high-tech and consumer electronics companies, our team's experience includes everything from food and packaged goods, government services to state lotteries and organic fertilizers. Our Approach At Publicis Boise, we strongly believe in the power of collaboration. That's why we work closely with our clients to create programs that drive their success, because a win for our clients is a win for us. How do we do it? Simple. We believe in creating contagious ideas that ignite conversations about your brand, engaging with your customers to drive advocacy, build trust and grow business. We tap into our B2B and B2C experience across a variety of industries and work closely with our clients to identify opportunities, set goals and develop campaigns that work. We embrace how marketing is an ever-evolving process, with new media and new technologies emerging constantly, and leverage those changes when applicable to strengthen our campaigns and ensure greater success.
	For over 25 years, Publicis Boise has called Idaho’s Treasure Valley home. Through a variety of mergers, the agency joined the Publicis worldwide family, providing us with expansive resources to benefit our regional, national and international clients. Publicis Boise is part of Publicis Groupe, the 3rd largest communications company in the world. Yet despite our scope and reach, at the core we are a small boutique agency that is nimble, proactive and cost effective with the ability to scale based on our clients’ particular needs. Though our background is predominantly in B2B for high-tech and consumer electronics companies, our team’s experience includes everything from food and packaged goods, government services to state lotteries and organic fertilizers. Our Approach At Publicis Boise, we strongly believe in the power of collaboration. That’s why we work closely with our clients to create programs that drive their success, because a win for our clients is a win for us. How do we do it? Simple. We believe in creating contagious ideas that ignite conversations about your brand, engaging with your customers to drive advocacy, build trust and grow business. We tap into our B2B and B2C experience across a variety of industries and work closely with our clients to identify opportunities, set goals and develop campaigns that work. We embrace how marketing is an ever-evolving process, with new media and new technologies emerging constantly, and leverage those changes when applicable to strengthen our campaigns and ensure greater success.')">
	What’s our mission? It’s as simple and refreshing as the clean mountain air: To partner with our clients in creating marketing programs that ignite conversations, build their brand and help them succeed. ')">
	We are not located here by accident. Boise is a city with an entrepreneurial spirit and a roll-up-your-sleeves work ethic. We like that. It’s no wonder that Boise is not only home to major corporations like Micron, Hewlett-Packard, Albertsons and Washington Group, but has also become a hotspot for a variety of start-up companies. And though Boise is more isolated than any other metropolitan area in America, it’s also conveniently in the center of everythingskiing, golfing, mountain biking, hiking, campingand only a short flight from major cities in the West. Recent accolades 4th Best City to Live, Work and Play Kiplinger Personal Finance, May 2008 Best City for Mid-Level Professionals Kiplinger.com, May 2007 No. 10 of 375 Best Places to Live Cities Ranked & Rated, 2nd Edition, May 2007 No. 3 Best Place for Business and Careers Forbes Magazine, April 2007 No. 6 of 72 Major Cities for Environmental Quality Earth Day Network, February 2007 Local links www.cityofboise.org www.boise.org ')">
	We don’t just work in our community. We engage with the community to bring new ideas to light for our clients and ensure we’re on top of the latest trends. Members of the Publicis Boise team are pleased to participate in the following foundations and communities. We encourage you to visit their websites to learn more. Boise Water Cooler A community-based non-profit organization that encourages collaboration and offers mentoring, community engagement, growth, entrepreneurial spirit and success. Idaho TechConnect A statewide entity for entrepreneurs and businesses that provides and fosters access to professional and educational resources. Boise Advertising Federation A non-profit volunteer trade organization made up of members in the Treasure Valley’s marketing, advertising, design, web, relationship marketing, mass media and public relations industries. American Advertising Federation The AAF educates members on the latest trends in advertising, marketing and government issues with a variety of annual programs that provide members with the information necessary to stay current and competitive in the industry. NAACP The NAACP is the nation’s oldest and largest civil rights organization dedicated to ensuring the political, educational, social and economic equality of minority groups and citizens. ')">
	At Publicis Boise, we believe that mutual respect and collaboration lie at the heart of every strong client/agency relationship. Whether our client is a Fortune 100 company or a local start-up, we work closely with them at every stage of the process from initial briefings, brainstorming sessions and planning projects right through final creative development. We thoroughly immerse ourselves in your business and work hard to understand your challenges and deliver strategic insights that will positively impact and measurably grow your business. ')">


	HP Thrive Integrated Campaign Publicis Boise designed the HP Thrive advertising campaign to generate awareness and interest in HP's involvement, perspective and offerings to the Graphic Arts marketplace. It also provided the sustained, multi-channel platform for telling and building the HP story to the Graphic Arts community that was further supported through ongoing direct marketing efforts and event support. ">		HP SGIA car and Segway wraps">		Natural Nutrient Solutions packaging Natural Nutrient Solutions developed a new, 100% organic fertilizer, and had experienced good success at the retail level. However, they needed to a bigger impact at point-of-sale where the majority of purchasing decisions were made. Publicis Boise redesigned their packaging with a more eye-catching, approachable design that stood apart from competitive products on-shelf. We also created take-one pocket brochures for customers and sales personnel to quickly highlight the product's key points of difference. ">		HP Indigo lead generation campaign With the launch of the HP Indigo 7000 Digital Press, Publicis Boise worked with HP to create a multi-touch, integrated marketing campaign that showcased the print quality and variable data capabilities of the presses. All materials in the campaign, which targeted print service providers throughout the U.S., were printed on the new HP Indigo press. ">		iPet Companion branding, marketing kit and website iPet Companion is a new, proprietary technology that lets people remotely control a robotic pet toy through a website interface. The product had been installed in two humane society shelters, resulting in higher website hits and an increase in pet adoptions. To further expand their business, Publicis Boise rebranded the company identity, redesigned their website and created a comprehensive marketing kit targeting humane societies and pet shelters who could benefit from this new technology. ">

			HP Print09 publishing print sample To highlight the printing capabilities of HP Indigo digital presses, Publicis Boise designed a book cover print sample that showcased the rich colors and detail the presses deliver. Samples were printed on the sales floor on request. ">		Idaho Department of Transportation XTR4 website">				HP Knowledge Community lead maturation program The HP Knowledge Community program was designed by Publicis Boise to drive C-level prospects at enterprise businesses through the sales cycle and, ultimately, close sales. This comprehensive program included a website and portal that provided customized content to each user based on their individual profile in an effort to make their experience more personal and help expedite the sales process. ">

	Deal Acceleration website Deal Acceleration provides an easy, intuitive and powerful way for entrepreneurs and businesses to automate and manage deals and proposals. Publicis Boise repositioned and rebranded the website to better reflect their services and provide a more efficient and user-friendly interface to access the Deal Acceleration services and database. ">		Washington Lottery website When the Washington Lottery looked to revamp their website, the Publicis Boise team proposed site enhancements that provided greater control over content and allowed for more dynamic updates. This custom solution was deployed without the typical cost or performance issues of an off-the-shelf solution, allowing for a more integrated brand experience. ">		HP Get Attach Smart Sales Rep training program The HP Personal Solutions Group (PSG) needed to encourage their internal sales teams to promote attach products as they engaged with their customers. To keep attach products top-of-mind and educate the sales reps, Publicis Boise created the Get Attach Smart training program. Elements included a flash animated website with study guides and quizzes, a welcome kit, premiums, on-site cardboard stand-ups, static clings and kiosk animations. ">		Minnesota Lynx WNBA promotional materials">		HP/AJB trade show giveaways To promote the partnership between HP business-critical solutions and AJB software, Publicis Boise developed a multi-touch, integrated direct mail campaign targeting enterprise businesses. The concept of a partnership was leveraged in the creative, with the mail direct mail element including a Blues Brothers movie DVD as an example of another successful partnership. Other program elements included a cover letter, micro-site and emails. ">


	We are committed to developing smart and surprising ideas that form connections with our clients’ end customers and that strategically drive our clients’ businesses. Our services include: Marketing Strategy and Planning Project Management Integrated Marketing Campaigns that encompass: Traditional and non-traditional media Video narrative development Application development Customer relationship management (CRM) Performance management Portals and collaboration --> Interactive/Web Development Sales Promotion/Event Planning Sales Training Application and Interactive Development Media Planning and Buying


	Lynda Bruns Vice President, Director of Client Services Publicis Boise 168 North Ninth Street Suite 250 Boise, ID 83702 Lynda.bruns@publicis-usa.com Phone 208.395.8300, Ext. 56 Employment Opportunities Though we may not currently have any positions open, we’re always happy to meet talented, hard-working and fun-loving marketing professionals that are interested in joining our team. If that’s you, please send us a brief message along with your resume.


			March 2012 Be patient. Be persistent. Be successful. In these uncertain economic times, its no wonder that companies are making IT purchasing decisions more carefully, and more slowly. In most cases, the time they identify a need to when a solution is installed and/or implemented can easily be months or years. B2B marketing campaigns need to take this long sales and nurturing process into account, and employ a wide variety of inbound and outbound campaigns to connect with their audience on an ongoing basis. So when their time is right, youre part of their consideration. Marketo.com recently published an insightful blog regarding B2B campaigns. Specifically, they cover how many inbound B2B tactics can be greatly enhanced through marketing automationalong with traditional outbound initiativesto improve a campaigns performance. Check it out! Read the article January 2012 Giving to receive Its amazing how a simple giveaway can generate interest. For instance, have you ever been to a sporting event and seen the reaction of fans as t-shirts are flung into the stands? Giving gifts and prizes is a great way to receive interest from customers and prospects. Yet, many marketers overlook, dismiss for forget about the power of giveaways in their marketing initiatives. At Publicis Boise, weve successfully implemented numerous programs over the years that offer incentives for response, replies, action or participation to increase the overall effectiveness of each campaign. Access the case study below to see one example. Download the case study November 2011 The social aspect of marketing More and more, customers are accessing online resources to make their purchasing decisions. Whether its an IT manager at a Fortune 100 company or a parent looking for the next family laptop, their decision-making process often begins and ends online. Social media has become a critical part of that process. From interacting with peers to reading user reviews and opinions, the content has a significant effect on which product or brand they choose. For marketers, its important to ensure accurate content is readily available. TechTarget, one of the technology industrys leading resources for research and data, recently posted a fascinating study that provides an overview of the decision-making process IT buyers and consumers go through. As youll see, your online marketing and social media activitiesor lack ofcan make a significant difference in that process. The study content is free, but does require a quick registration. Access the study
	As marketing experts with a particular passion for technology and consumer electronics industries, the Publicis Boise team is constantly on the lookout for the latest news and trends to keep our thinking fresh, our clients motivated and our campaigns successful. Check back frequently for news and insights from our team!


	Truth is, we have a passion for every program we do. However, as part of our commitment to the community, Publicis Boise occasionally works with local start-up companies on a pro-bono basis to help them meet their marketing and goalsor identify what those goals are. We call these our “Passion Programs” because they give us a unique opportunity to stretch our creative thinking outside of often restrictive branding guidelines, and work with new and innovative people in our community who have a passion for taking risks and growing their business. For more information about our Passion Program, please contact Lynda at: Lynda.bruns@publicis-usa.com 208.395.8300, Ext. 56

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